INCLUSIVE DESIGN
INCLUSIVE DESIGN Rob Ginsberg
hib.
Rob Ginsberg, CEO of hib. spoke with BKU’s Matt Broughton about the year so far, the company’s sustainability efforts and what’s still to come in 2025.
025 marks a significant milestone for hib. as it celebrates its 35th anniversary. It’s a opportunity to reflect on its journey while confidently setting its sights on the future. It’s been a year of purposeful evolution and bold innovation, as CEO Rob Ginsberg explains: “Despite challenging trading conditions, we’ve continued to invest strategically in design excellence, brand development, and enhanced retailer support”.
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“Our Spring/Summer 2025 product launch has been met with strong engagement, and the reception to our rebrand has reinforced our position as a leading voice in the bathroom interiors market. These efforts have helped us drive positive momentum and reaffirm our commitment to delivering stylish, functional, and aspirational spaces for modern living.” One of hib.’s main goals for this year is to deepen its connection with customers and retail partners by offering a more holistic, design-led experience. “We’re focusing on expanding our product ranges with collections that reflect both emerging interior trends and long-term lifestyle shifts,” says Rob. “This includes supporting our retailers with upgraded merchandising, inspirational marketing materials, and digital engagement tools to elevate the in-store and online experience.”
The company is also advancing its commitment to innovation, not only through product development but also through enhanced digital services like its 24/7 retailer portal and integration with platforms like ArtiCAD and Virtual Worlds. The rebrand isn’t just a cosmetic change, it sets the foundation for a more dynamic, forward- thinking approach to bathroom design and customer experience.
Product Focus
Right now hib.’s spotlight is firmly on the SS25 seasonal collection, which brings to life the four core design directions the company identified earlier in the year: Warm Minimal, The New Luxe, Modern Retro, and Light Industry. Each trend reflects a different facet of how consumers want to feel in their homes.
This collection includes standout pieces such as the Arbor mirror, which beautifully captures organic texture with a sustainable twist, and the
28 BKU JUNE 2025
Odelle Coloris cabinet, which empowers self- expression through 14 customisable finishes. From sculptural basins to high-performance brassware like the Madox tap range, the SS25 launch showcases our belief that bathrooms should be both practical and deeply personal. I ask Rob what is hib.’s ‘jewel in the crown’ at the moment: “Without a doubt, the jewel in the crown for us this year is the rebrand. It captures our ambition to be more than just a bathroom supplier and become a design-led lifestyle brand that delivers inspiration, innovation, and emotional connection through every product and experience. The rebrand has allowed us to bring greater clarity to our purpose, aligning our visual identity, product direction, and customer experience under one unified vision. As we celebrate 35 years in business, this rebrand stands as a symbol of both heritage and progress - a confident leap forward that sets the tone for the next chapter of hib.”.
Sustainability
“From taps equipped with aerators to reduce water consumption without compromising performance, to our commitment to using durable, water-resistant materials in furniture design, we’re making conscious choices at every
stage. Our Atlas tap range, for example, features cold start cartridges that prevent unnecessary energy use by delivering cold water as default, therefore reducing demand on home boilers. “In our latest product releases, such as the Arbor mirror, we’ve embraced sustainable design by mimicking natural wood aesthetics without contributing to deforestation. These efforts help housebuilders and consumers alike align with energy efficiency targets, such as the Future Homes Standard and Part G water regulations, while promoting long-term value and reduced environmental impact.”
Looking ahead, the rest of 2025 promises continued momentum as hib. rolls out new innovations and deepens its brand story. “We’re preparing further product launches that evolve our Edits concept, building on what’s resonated with customers so far and pushing into new, exciting territory. Our commitment to supporting our retail partners will also expand, combined with providing a seamless, inspiring customer journey. As we enter the next chapter of our 35-year legacy, hib. remains dedicated to helping homeowners across the UK and Ireland feel bathroom fabulous, ultimately, creating spaces that are not only beautiful, but also meaningful and sustainable.”
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