BRASSWARE & ACCESSORIES Jorge Hernandez
Crosswater
Jorge Hernandez, Head of Design at Crosswater, spoke with BKU’s Matt Broughton about the year so far and the “Crosswater advantage”.
arlier this year, Crosswater launched the Design House, an inspirational space to work with designers on projects, and a hub of innovation where ideas, designs, and collaboration flourish. This launch was a standout moment for the company, as Jorge explains: “It’s a real step forward in strengthening the narrative with designers that we are a design-led manufacturer of premium bathroom products. Our internal design team are now able to show the design journey of the products to the A&D community in a much more authentic way.”
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Right now Crosswater is focused on upcoming launches for 2026 and 2027 across its brands. “We’re heavily involved in enhancing our full bathroom solutions offering, responding directly to consumer needs,” says Jorge. “As interiors trends continue to influence consumers to rethink the typical aesthetic of a bathroom, our focus remains on providing solutions for cohesive design – meaning the ability to carry a theme / colour / detail across interior spaces including the bathroom. Well-designed products, with a greater choice of styles and finishes at affordable prices is what we refer to as “democratised design” – a key focus of our design philosophy.”
I ask Jorge to explain the ‘The Crosswater advantage’: “The Crosswater advantage lies in our commitment to precision, consistency, and inspired design. As the popularity of metallic finishes continues to rise in bathrooms, Crosswater ensures consistent coordination across all fixtures, creating bathrooms that are cohesive, elegant, and built to stand the test of time.”
Accessories
Velo and Rotar launched in 2024 in response to demand for a broader selection of accessories in Crosswater’s signature finishes, and the company been pleased with how the market has responded. Both ranges are designed to offer the perfect finishing touches, blending functionality with distinct design and ensuring a cohesive look and feel across all brassware.
Velo’s curved, minimal lines create subtle colour accents whilst retaining the practical purpose of accessories. Rotar is a simpler, yet elegant design that can elevate even the simplest bathroom interior.
“Both accessory collections were created with a universal aesthetic in mind, allowing them to easily pair with our broader brassware ranges,” explains Jorge.
“We also launched Shower Niches, which have proved to be hugely popular as they enable elegant storage shower and bathing spaces without the added cost and complexity of traditional tile niches. Luxurious and minimal, these niches continue our “Crosswater Advantage” narrative, enabling cohesion across our five finishes – Brushed Stainless Steel, Brushed Brass, Slate, Brushed Bronze and Matt Black and in two sizes.”
Jorge promises some exciting introductions planned for later this year, as Crosswater looks to expand its product offer into a new category - waterproof wall coverings.
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The Crosswater advantage lies in our commitment to precision, consistency, and inspired design
“This new category – underpinned by our design philosophy of democratised design – will strengthen our Crosswater advantage, enabling new forms of cohesive design. With this standout introduction planned, the focus this year is heavily on shower and bathing spaces with standout additions to both categories.
“Finally, we’re excited for further expand our accessory offer, with introductions to our hugely popular MPRO, Belgravia and Niche ranges.”
Design House
“The Design House is a milestone in our journey as a Design-Led organisation,” says Jorge. “It is a physical manifestation of everything Crosswater, and the wider Bathroom Brands Group, stands for.
“At its root, it’s a space dedicated to nurture creative work, enabling ideas to be explored and grow into powerful initiatives. More broadly, it’s a space for collaboration with partners in the A&D & KBB sector. Finally, the design of the space speaks of our approach to product design that enabling cohesive interior design. Positioned in the heart of our flagship HQ showroom, it physically embodies our commitment to democratised design.
“Ultimately, the Design House reaffirms our commitment to design leadership, customer collaboration, and creating truly exceptional bathroom experiences.”
26 BKU JUNE 2025
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