INDUSTRY INDUSTRY VIEWS VIEWS Think of your website as your virtual shop window
Does your showroom have a website? While your customers may come to you to look, touch, and feel products in person and for advice from your expert team, there’s no escaping the fact that the majority of kitchen and bathroom searches begin online. Your website is not only a virtual shop window, it’s also a golden opportunity to show off your designs, to showcase your product range without the constraints of floor space, and even to make processing a sale streamlined and professional. A website serves as a powerful marketing tool, attracting potential customers who start their renovation journeys with online research. Cyncly’s eStore, for example, is specifically tailored for KBB retailers, giving you a customised website where you can showcase all the up to date product catalogues you sell, customer testimonials, and the latest trends, so you can engage customers before they even step foot in your showroom. Moreover, a well-designed website can provide a comprehensive view of your offerings, from high-quality images and detailed descriptions to virtual tours and design inspirations.
Integrating features like online booking for consultations and interactive design tools can further enrich the customer experience, setting you apart from competitors. A website is more than just an online presence; it’s a dynamic extension of your showroom, essential for driving growth and success in a competitive market.
Comment by Alex Ainge, Sales Director, Head of KBF Retail Sales EMEA
The importance of investing in premium brassware
"Bathrooms and kitchens are high-traffic spaces, and consumers are becoming more open to investing in higher price point items that they know are built to last and won't need to be frequently repaired or replaced. This is particularly true when shopping for more permanent fixtures including taps and brassware, which can be expensive and a hassle to maintain overtime if bought cheaply. At GRAFF we design products that combine beautiful aesthetics with innovative water flow technology for shower heads that are functional as well as visually appealing, and our products are available in up to 26 different finishes to provide a high-quality finish for any space. 15 of our finishes are PVD – an innovative design that is solid and durable over time, ensuring that GRAFF brassware maintains its luxury aesthetic even with frequent long-term use."
Comment by Ziggy Kulig, CEO, GRAFF
Developing sustainable surfaces with less silica
"Consumers are more switched on than ever when it comes to the contents and sustainability credentials of the products they're buying, which may not be a new trend but continues to be increasingly important for both customers and brands. An ongoing commitment to sustainability and innovation has always been at the forefront of Cosentino, and led to our recent development of Silestone®XM: the new generation of mineral surfaces with a maximum crystalline silica content of 10%. Our development of Hybriq+® technology, launched in 2020, allowed Cosentino to completely transform the nature of Silestone® towards greater safety and sustainability, and we're proud to have introduced Silestone®XM as we continue working towards higher sustainability goals. Embracing sustainable practices can be expensive, but a well-made product that offers solid eco credentials is often more attractive to consumers than alternatives that cut corners, and so ensuring a product is beautiful and functional as well as sustainable will ultimately help sales and maintain healthy profits."
Comment by Katie Parry Stone, Retail Expert, Cosentino UK
style without compromise 4 BKU JULY 2024
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