INDUSTRY UPDATE THE BMA COLUMN
Unified Water Label Association ready to role out unified water label
A
new association, The Unified Water Label Association, (UWLA) has been formed to drive forward the
implementation of the Unified Water Label across Europe, and replaces the former governing body, the European Bathroom Forum (EBF). The association was formed to provide a vehicle for the ‘Best of All
Approach’ , which brings together 4 of the existing labelling schemes in Europe under the Unified Water Label banner; the European Water Label, Swiss Energy, the Swedish Energy Agency, and ANQIP the Portuguese water labelling scheme. Yvonne Orgill is appointed MD of the UWLA and Carlos Velazquez
BMA concern over 8.2 billion litre daily water deficit by 2050
install require a secure water supply to be able to function. Due to changing weather patterns and population growth, if there is no action, by 2050 the UK daily water deficit is forecast to be 8.2 billion litres. That is the same as the entire daily consumption of Wales. Water companies can do a lot to tackle water scarcity. At present a fifth
E
of all water processed is lost through supply pipe leakage. Many leaks are deep below heavily developed areas, so not all this water loss can be mitigated. The industry can do more to increase supply through new reservoirs, water transfer and desalination facilities. But reducing domestic water consumption has to be part of the mix. Many companies of all kinds are racing to be net zero carbon. The water
industry is aiming to go carbon neutral by 2030, and within their strategy are several demand-side measures. There is a huge opportunity for KBB here. Many of the UK’s 29 million existing homes have old kit that fails to deliver the same water efficiency performance expected in new build. ‘Retrofit’, particularly if well-coordinated and incentivised can environmentally transform the UK for the better, bolstering our industry to boot.
verybody in the KBB industry should be concerned about water scarcity. Many of the products we make, sell and
President. The rest of the board of UWLA includes representatives from the founder European associations, the 4 schemes who have come together to form the Unified Water Label, and representatives from CEIR, The European association for the Taps and Valves Industry and FECS, the European Association for ceramic sanitary ware manufacturers.
Yvonne Orgill said, “We are entering an exciting phase in the
development of the Unified Water Label, taking the scheme to a pan European level as support intensifies across Europe and the UK. The new structure of the UWLA will help us drive forward our objectives. “ We have experienced growth in the scheme over the last twelve
months despite the challenges posed by Covid, and are well placed to take up the commercial opportunities offered by Governments seeking to include water efficiency targets in their strategies moving forward. “The Renovation Wave, Green Deal and Retrofit Initiatives, are all
aimed at building on carbon reductions and the Unified Water Label is now recognised by many at government level as a smart tool that can help to drive these initiatives. “A new marketing campaign for 2021 that dovetails with these
For more information, please contact BMA on 01782 631619, visit
www.bathroom-association.org or email
info@bathroom-association.org.uk
46 BKU JANUARY 2021
government initiatives was approved at the meeting and this will promote the scheme across Europe and increase our market representation.” For more information please email or visit the website.
orgill@europeanbathroomforum.eu
www.uwla.eu
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