INDUSTRY UPDATE
Reginox UK announces Chelsea McCafferty as new Area Sales Manager for the north
Ideal Bathrooms – Strengthening Our Position as the Distributor of Choice
McCafferty to Area Sales Manager for the north - one of the business’ busiest territories. Chelsea’s appointment is the culmination of three years at the
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Cheshire-based firm, which began as a sales administrator, later moving to telesales. But it was whilst assisting Reginox UK Commercial Director Dave Mayer
that her flair for customer liaison and relationship building really came to the fore, eventually resulting in her promotion when the ASM role became available. “It’s great to promote talent from within, and that’s exactly what we’ve
been able to do with Chelsea,” says Mayer. “After three years of working hard in our sales department including
external area management, Chelsea now picks up one of our biggest and most intense areas. “She’s a great talent with superb product, brand, company knowledge
and that all-important ambitious mindset, I’m absolutely sure that Chelsea will quickly bring benefits to both our customers and the Reginox business. For her part, Chelsea says she always knew she wanted to do something
in business but didn’t expect it to be sales: “I always thought it would be administrative, but this is where it has led me and I absolutely love it!” she adds. Based in the Netherlands with a UK headquarters, Reginox is acclaimed
for the style and innovation of its wide-ranging array of stainless steel, composite and ceramic sinks, as well as conventional, filtered and boiling water taps. Outside of work, mum-of-one Chelsea, who hails from Congleton
where Reginox is based, used to enjoy boxing - winning three of her five amateur fights before a bad fall horse-riding put paid to any hope of continuing in such a demanding sport.
u07920 424760
uchelsea@reginox.co.uk uwww.reginox.co.uk
48 BKU AUGUST 2026
itchen sinks and taps specialist, Reginox UK has recognised talent within its team to promote Chelsea
people, expertise and partnerships. The introduction of Emma Foskett as our new Category Manager is another important step in strengthening that commitment. Emma brings extensive experience across distribution, category
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management and product development, having worked with leading brands across both the FMCG and home improvement sectors. Her background includes developing and managing successful product categories, delivering customer-focused range strategies and building value through strong supplier relationships. Importantly, Emma also brings five years of experience within the
bathroom sector across merchant and e-commerce channels. Combined with her passion for home and interiors, this gives her a deep understanding of the products, trends and innovations that matter most to our customers. As our business continues to grow, Emma’s expertise will help
ensure we develop market-leading category strategies, strengthen supplier partnerships and deliver the right products to meet changing customer needs. Her appointment reflects our ongoing investment in the business and
our determination to provide customers with not only the widest choice of leading brands, but also the insight, support and category expertise that help them succeed. “I am very excited to welcome Emma to the Ideal Bathrooms team",
say Scott Cooper, Managing Director at Ideal Bathrooms. "Her expertise will help strengthen our category and product offering, which will ultimately help to drive us forward as the UK's leading bathroom distributor." We welcome Emma to the Ideal Team!
t Ideal Bathrooms, our drive to being the industry’s Distributor of Choice is built on investing in the right
u0800 634 2600
uwww.idealbathrooms.com
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