INDUSTRY UPDATE THE TILE ASSOCIATION COLUMN THE IPG Supporting Independents
Top left to right: A. Andrews & Sons (Marbles & Tiles) Ltd and BEWI Group. Bottom left to right: Freelands Tiles and Gold Associates Ltd.
TTA – Order Your Balloons and Bunting to Prepare for an Even Bigger National Tile Day
from beautiful tile design and quality craftsmanship to the incredible people and businesses that make it all happen. Last year, the inaugural National Tile Day saw retailer TTA members
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across the country put up decorations to highlight their support for the heritage and craftsmanship of tiles, flooding social media with stories of proud company histories and exciting product offerings. This year, TTA is spreading the word even further to encourage
local visitors to come to your stores, and support the industry to benefit even more. Now is the perfect time to plan how your business will get involved.
Remember to order your National Tile Day balloons and bunting at
tiles.org.uk/national-tile-day to get involved. Logos, social media graphics, posters, and email or website footers are also readily available for you to download. This is also an opportunity to promote your brand and latest products
on social media – remember to tag TTA! As part of these celebrations, TTA is hosting its first-ever TTA Race Day
on Tuesday 8th September at Leicester Racecourse. TTA looks forward to welcoming the industry to what promises to be an enjoyable and memorable event. Visit
tiles.org.uk/tta-race-day/ to secure your ticket or find more information.
n 8th September for National Tile Day, we’ll be celebrating everything that makes our industry great –
The IPG – Trade Local Day Returns with Even More to Look Forward To
independent merchants, bathroom & Kitchen showrooms and the suppliers that work alongside them. Taking place on Wednesday 9th September, Trade Local Day once
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again brings together The IPG network to celebrate the importance of shopping locally, strengthening relationships between members, suppliers and the trade, while encouraging installers to support independent businesses in their local communities. This year, however, the campaign doesn’t stop at just one day. Throughout September, members and participating suppliers will be part
of an enhanced programme designed to keep customers engaged for longer, creating more opportunities to drive footfall, spark conversations in branch and showroom, and reward loyal trade customers. Supporting the campaign is The IPG App, which continues to play an
increasingly important role in connecting installers with independent members of The IPG. Already home to year-round supplier backed prize draws, the app will be central to this year’s activity, giving tradespeople another reason to engage with their local merchant or bathroom/kitchen showroom throughout September. For members, the extended campaign represents another example of
how The IPG continues to invest in initiatives that help independent businesses compete in an increasingly challenging market. By bringing together members, suppliers and installers under one national campaign, Trade Local Day continues to grow in both scale and impact. More details will be shared over the coming weeks, but one thing is certain - this year’s Trade Local Day is set to be the biggest yet.
uwww.tiles.org.uk
Nike Lovell, Marketing Director, The IPG.
uwww.the-ipg.co.uk
BKU AUGUST 2026 47
rade Local Day is back this September, with The IPG preparing its biggest campaign to date to support
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