INDUSTRY UPDATE
New Regional Sales Manager for Kudos Showers
BRITISH FURNITURE ASSOCIATION
BFA – FCE a touchpoint for businesses across the sector to connect
momentum, with preparations well underway for 2027. An industry touchpoint which brings together businesses across kitchen,
B
Wales and the south-west of England. He is part of the contract sales team at Kudos, looking after both contractor and merchant customers in his region. Ethan joins the business after a decade ‘on the tools’ as a plumber,
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which has given him a strong practical understanding of the market he now sells into. This was followed by four years in sales within the bathroom industry, combining technical knowledge with building customer relationships and recognising business opportunities. “I’m looking forward to building strong relationships with Kudos
customers and to becoming someone they can rely on for support, service, and product knowledge,” said Ethan. “I want to increase the visibility of the Kudos brand across my region by
creating new opportunities, strengthening existing partnerships, and helping customers recognise the value and quality Kudos delivers. I intend to bring energy and a hands-on approach to the role to drive long-term growth.” Ethan reports directly to Mark Batley, National Accounts & Contracts
Manager for Kudos, who adds: “Ethan is already proving to be a real asset to the team. His practical
understanding and skill set provide strong support for our customers and the rest of the team at Kudos. He’s also a very likeable colleague whom we all enjoy working with, and I have no doubt he will help further develop the Kudos brand.” Kudos Shower Products has been designing and manufacturing shower
products at its Cumbria facility since 1999. Now part of the Ronal Bathroom Group, the company’s portfolio includes shower enclosures, shower trays, over-bath screens, and wet-room solutions, sold via KBB showrooms and merchants across the UK.
u01539 564040
uinfo@kudosshowers.co.uk uwww.kudosshowers.co.uk
46 BKU AUGUST 2026
than Phillips has joined the Ronal Bathroom Group as Regional Sales Manager for Kudos Showers covering
bathroom and furniture manufacture and retail, FCE presents a wide range of vital components, products and services that drive innovation, efficiency and creativity. Following the success of the 2026 event, the expo will continue to offer
a platform for exhibitors to meet decision-makers, launch products and generate meaningful conversations. Bookings for exhibition space are already being taken, with opportunities
for businesses operating in the kitchen and bathroom sphere to make new connections, strengthen existing relationships and showcase their products and services. Kitchen and bathroom businesses that are members of the BFA also
benefit from a membership discount on stand prices, making FCE 2027 an even more attractive platform for those looking to raise their profile and connect with the UK and international furniture market. For delegates, FCE 2027 will offer manufacturers, suppliers, designers
and commercial partners direct access to new ideas, better processes and reliable solutions. As rising material prices, freight pressures and supply chain disruption
continue to affect furniture businesses across the UK and beyond, companies are placing greater emphasis on flexibility, supplier relationships and operational resilience. FCE provides a timely opportunity to connect with delegates that are
looking for components, materials, ideas and connections and thinking carefully about sourcing, lead times and smarter ways to work. The FCE Innovation Trail, sponsored by Blum, will return for 2027,
presenting cutting edge developments from across the sector, with opportunities for networking creating an active and commercially useful environment for both exhibitors and delegates. Returning to Telford International Centre on 10 and 11 March 2027,
FCE will bring together the people and businesses shaping the future of the kitchen, bathroom and furniture manufacturing supply chain. Find out more and book your stand at
https://fcexpo.co.uk/exhibit-
sponsor/. u01295 724202
uinfo@bfa.org.uk uwww.bfa.org.uk
ritish Furniture Association’s (BFA) flagship event, Furniture Component Expo continues to build
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