BOLD BRASSWARE & MUTED METALLICS Helen Ray-Dennett


Building better retail partnerships


BKU Editor Matt Broughton speaks with Tissino Head of Marketing, Helen Ray-Dennett, about product innovation, supporting independent retailers and why colour is transforming the humble shower tray.


the company investing in new product development while strengthening the support it offers independent bathroom retailers across the UK. Among the year’s biggest milestones has


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been the launch of the Mont shower tray, a product Helen Ray-Dennett believes has the potential to redefine expectations of what has traditionally been viewed as a purely functional part of the bathroom. “We spent months researching the category


and felt there was untapped potential,” she explains. “Shower trays are often treated as purely functional, yet they occupy significant space and can influence the finished scheme.” Rather than offering a conventional white tray,


Mont has been designed to become part of the overall bathroom aesthetic. It can be matched to Tissino furniture finishes or produced in any RAL colour, allowing retailers and designers far greater creative freedom. “Mont changes that conversation,” Helen says.


“It can blend into the floor, connect with cabinetry or become a stronger feature.” Alongside its colour options, the tray combines


a Xenite surface with anti-slip performance, an antibacterial core and resistance to scratches, UV and impacts. “Crucially, Mont is not a one-off launch,”


she adds. “It gives us a platform for further development within shower trays and opens up a conversation around colour, specification and how the tray works within the complete room.” While innovation remains central to the


business, Helen believes Tissino’s position in the market is equally defined by how it supports independent retailers. The company’s Esclusiva by Tissino collection is


available exclusively through bricks-and-mortar showrooms, giving retailers access to products customers cannot simply source online. “It gives independent showrooms


something distinctive to offer while protecting them from direct online price competition,” she says. “We believe that model matters in bathrooms, where customers benefit from seeing the products in person and receiving proper advice on materials, finishes and specification.”


26 BKU AUGUST 2026


he first half of 2026 has been an important period for Tissino, with


That retailer-first philosophy has shaped much


of Tissino’s activity throughout 2026. Rather than simply expanding the product portfolio, the focus has been on giving showroom partners the tools they need to sell more effectively. “The main goal has been to strengthen what


Tissino offers its retail partners,” Helen explains. “That doesn’t simply mean making the range larger. It means developing products that have a clear purpose, supporting them properly and making it easier for retailers to explain their value.” Those efforts have extended beyond products


into new retailer guides, consumer lookbooks and a series of regional events. Recognising that not every retailer can travel to its northern headquarters, Tissino introduced dedicated events in Bristol and Surrey, bringing the brand directly to partners across the South of England. “The aim was to bring Tissino closer to those


retailers, giving them direct access to the products and the team without expecting them to make the journey north,” Helen says. The response has reinforced the value of face-


to-face engagement. “Retailers have had more time to ask technical questions, see the latest launches in person and


understand how the wider portfolio could work within their showrooms,” she adds. Sustainability also continues to play an


important role within the business, although Helen says the company prefers measurable action over broad environmental claims. “We prefer to focus on practical measures that


can be quantified,” she explains. “Moving retailers onto scheduled delivery days reduces separate journeys and is expected to save around 42.5 tonnes of carbon each year.” Where next-day deliveries are required,


the associated charge supports tree planting through Treeapp, helping offset the additional transport impact. Looking ahead, Helen believes Mont will


remain central to Tissino’s plans as the company continues expanding its design-led portfolio. “Mont has been a huge launch for Tissino


because it has changed the conversation around shower trays,” she says. “It gives retailers a design tool and gives us a strong foundation for future development.” “That combination of creativity, technical


performance and retailer support will continue to guide the business through the rest of the year.”


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