Illumination
Applelec put the spotlight on illumination solutions
Applelec is a trade manufacturing company renowned for the creation of fabricated signage and display systems along with groundbreaking illuminations solutions, including the award winning LED Light Sheet. Alongside in-house manufacturing, Applelec source and adapt innovative products to deliver imaginative project solutions and have manufactured signage, display and lighting for the world's leading brands and small local businesses alike.
Their team have the vision, knowledge and skill to fully understanding the intricacies of your project. Whilst their 6.5 acre West Yorkshire manufacturing facilities allows them to respond quickly to customers’ needs without compromising on quality.
Speaking with Rachel Gould, PR & Marketing Manager, we asked her about the rise of sustainable lighting within the industry. Rachel tells us, "There has been an uncompromising shift in the demand for sustainable lighting solutions coming from big brands around the world."
With multiple benefits for the environment, energy consumption is seen as a benchmark indicator for how effective and sustainable an LED light solution is
Rachel continues, "2024 will see brands start to release information regarding the overall energy usage of their stores including concessions and so it is becoming increasingly important to be transparent about the energy usage of your signage, which will be under the microscope like never before. Those savvy amongst us will see this as an opportunity to be first to the table with solutions that anticipate this growing trend, which, if done right will give you an advantage on winning work with global brands."
Rachel elaborates with a case study of a retail store that has adopted the method of reducing its energy consumption. Rachel says, "Boots were early adopters, setting the electrical standards for display, through Design Conformity; specifying that they would only use Energy Rating: Grade C
LED Ribbon tape is reducing energy consumption for big and small business
LEDs or above within their schemes, with Next and M&S quickly following suite. This pushed, what was a focus on the trifecta of sustainable principles, which ensured designs considered how materials can be reduced, reused or recycled, to include a spotlight on energy consumption."
Interested to know how efficiency of an illuminated sign can be measured to demonstrate efficiency, Rachel tells us, "A lot of positive attributes must go into the design of illumination solutions to achieve lower energy consumption, which has multiple benefits for the environment. Energy consumption, therefore, is seen as a benchmark indicator of how effective
Grade A LED Ribbon Tape, available in a variety of colour temperatures
and, in turn, how sustainable a solution is. For example, using an LED with cheap components tends to require more modules/lengths to creates the brightness needed for an effective illuminated sign. This drives up the energy consumption and in turn the LEDs tend to fail much sooner than a better-quality LED.
Lens technology is also key in throwing the illumination around the sign. Smaller beam angles mean more direct illumination; however, it means in bigger depths, considerably more modules would be required to ensure there is even illumination and no spotting. Consequently, this results in higher energy usage.
Lumens per watts (lm/w) is another useful indicator of energy efficiency of your LEDs with the higher the lm/w (ideally 100+), the more energy efficient the LEDs are.
These are all factors that build a picture of the overall efficiency of an illuminated sign and brands are looking for these indicators during the buying process, with transparency of energy consumption in mind. Making a conscious decision to choose more energy efficient illumination solutions and presenting this data in your quotes and sales pitches, will anticipate this need and stand you in good stead with your customers."
54 Sign Update
ISSUE 212 JAN-FEB 2024
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