Exhibitions
This year, we are building on our appearance in 2023 and will also be showing our UV-DTF range which uses a combination of UV-curable ink and special film that enables designs to easily transfer directly onto hard, smooth objects or even irregular shapes on promotional merchandise. In addition, we will be using it as an opportunity to showcase our extensive range of compatible inks and media and to broaden awareness of our full consumables range.”
Joey adds, “From our perspective, the co-location of the shows means they will attract a mix of PSPs that work across a wider cross-section of the industry. This means there will potentially be those who are interested in exploring how to broaden out into large-format print. Equally large- format printers who are intrigued by DTF and UV-DTF and the additional revenue opportunities this could generate for them will be looking to find out more.”
Joey concludes by revealing his expectations for the show, “We are looking forward to it being very busy, and each show is going to offer us exposure to different audiences within the printing industry, some of which we may not have encountered before. We are hoping that by having the shows co-located, they will attract more people who are intrigued to visit an exhibition that they may not have previously considered.”
"Sign & DIgital is more than a date in the calendar; it is a comprehensive and invaluable experience that reaffirms our commitment to customer-centric growth."
Roland DG
Rob Goleniowski, Head of Sales UK & Ireland at Roland DG EMEA, says, “Sign & Digital has always been an important date on the Roland DG calendar, an event our team eagerly anticipates. The event spans three intense yet rewarding days, offering us a unique platform to showcase our latest products directly to customers and fostering a dynamic environment for live demonstrations and firsthand experiences.”
He adds, “Beyond the unveiling of innovations, the event offers precious opportunities for our team to engage with both current and potential customers, facilitating meaningful conversations about their preferences and business
The opportunity to see the latest in signage and printwear is ideal for any company looking to expand their horizons
growth needs. It also provides us with the opportunity to glean insights into what customers appreciate about our products, understand the challenges they face, and determine how we can best support them in overcoming these obstacles.”
“In essence, Sign & Digital is more than a date on the calendar; it is a comprehensive and invaluable experience that reaffirms our commitment to innovation and customer- centric growth.”
Looking at the benefits of the two shows co-locating, Rob adds, “Printwear & Promotion has always been another highlight on our events calendar, and we’re delighted to see the shows taking place simultaneously—something we have been championing for many years. We’ve observed an overlap between some suppliers and customers, but many are yet to discover the other side of the print world and what this could potentially mean for their business. By merging the events, there is a good chance it will inspire many people to explore what else they could do with the equipment they have or are looking to invest in.”
Roland DG is taking a stand in each hall, each featuring a different set of products. “This approach allows us to showcase a broader range of our machines while tailoring the benefits of each to a more specific audience,” he explains.
“By February, we usually expect to see people emerging from winter, ready for
The variety on offer will be nothing like any visitor to SDUK has seen before
the year ahead with a great sense of optimism. Therefore, we anticipate a busy show with significant interest from customers eager to explore ways to grow their businesses,” says Rob, adding, “We will be showcasing several new machines, including the VersaOBJECT EU-1000MF, along with other Roland DG products like the DGConnect software app. Our Roland Care team will also be available to discuss our support and warranty packages.”
In conclusion, Rob says, “We look forward to welcoming everyone—old friends and new. Let’s hope the weather during the setup isn’t too cold and we avoid any snow, as we have experienced in the past!”
48 Sign Update
ISSUE 212 JAN-FEB 2024
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