FESPA Review HP


HP put customers firmly at the centre of its showcase, demonstrating how its latest large-format technologies are helping print service providers (PSPs) unlock new growth opportunities.


The portfolio on display – including the HP Latex FS70 W, the wider Latex range such as the R530, 730W, 830W, 630W, and R2000 Plus with the Neolt Factory automatic sheet feeder, as well as the newly launched HP DesignJet Z6 and Z9 PostScript Plus Edition – demonstrated how businesses can expand into higher-value applications like signage, décor, and event graphics while boosting productivity and efficiency.


The show itself was highly positive from a customer engagement


perspective. The booth experience focused on real-world applications and end-to-end workflows, allowing visitors to see how hardware and software – particularly HP PrintOS Production Hub – work together to streamline


operations, reduce manual tasks, and enable more agile, scalable production environments.


Live demonstrations of the HP Latex portfolio provided tangible proof of how PSPs can diversify their offerings and drive new revenue streams. Noteworthy moments included the announcement of the new DesignJet


series, designed to make high-quality, professional output more accessible to small and medium-sized businesses, further broadening the reach of advanced print capabilities.


Overall, FESPA 2026 demonstrated how HP is enabling customers to move beyond production, leveraging innovation, automation, and sustainability to scale their businesses and stay competitive in an evolving print landscape.


HP Latex FS70 W


FESPA 2026 DEMONSTRATED HOW HP IS ENABLING CUSTOMERS TO MOVE BEYOND PRODUCTION, LEVERAGING INNOVATION, AUTOMATION, AND SUSTAINABILITY TO SCALE THEIR BUSINESSES


BROTHER


FESPA 2026 proved to be an outstanding success for Brother, as visitors from across the garment decoration and print industries experienced the


company’s latest hybrid DTG and DTF technologies and industrial production solutions firsthand.


Throughout the exhibition, Brother demonstrated its established hybrid direct to garment (DTG) and direct to film (DTF) systems with the GTXpro, highlighting the flexibility, print quality, and workflow efficiency required in modern production environments.


The booth attracted strong interest from distributors, garment decorators, and print professionals looking to scale production while maintaining consistent quality.


A major highlight of the exhibition was the live presentation of the DTRX industrial DTF system.


Attendees were particularly impressed by the combination of high production speed, stable continuous operation, and consistent print quality


Visitors recognised the DTRX as a serious industrial solution designed for businesses seeking reliability, scalability, and long-term production efficiency. Another important milestone during FESPA 2026 was MYZE’s achievement of the prestigious EDP Award for innovative software. The award highlights MYZE’s contribution to workflow automation, production management, and intelligent process optimisation within the print industry.


Visitors were also able to experience MYZE live at the booth through the production of personalised cotton bags created during the show. The live workflow demonstration showcased how software integration and customisation can be seamlessly combined to deliver efficient and highly flexible production capabilities


The DTRX on Brother’s stand


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