thebiginterview
What are three main uses for Samsung Display products in a retail space? High Brightness window screens are essential in drawing shoppers’ attention and increasing footfall to the store. Te screens in- store are used to engage shoppers, show promotions and product information, which all serves as part of the customer journey. I’ve mentioned how these screens, when used with Liſt-and-Learn solutions can become a powerful tool to collect valuable data to analyse ROI. Tese screens can also be used for showing things like a QR code to allow customers to sign up for membership loyalty benefits, or specific promotions, and receive details about future deals. A good example is a cosmetics store, where you can book a beauty appointment by scanning the QR code on the screen. Te customer will receive confirmation for the time of the session on their phone. Aſter the session, they’ll receive a list of products used during the beauty/makeup session, so they can then decide to buy in store, or buy online at a later stage. Screens have become an integrated part of Omnichannel fulfilment, and a tool for collecting the data to plan future marketing and sales activities
What are the main points to remember when creating an enticing retail space and environment? Setting out to create an inviting retail space, I would like to think of it more as a customer experience venue that engages with its audience, tells the story of the brand and builds on brand loyalty. It should be a destination you would visit to be inspired. Consideration of the total shopper experience is vital from the outset, including how digital signage should be integrated in bringing to life the omnichannel strategy. Be creative too. Let the screens become part of the design plan. Utilising LED is one way to make this happen because it’s customisable in size and aspect ratio.
If you were a retail owner, which Samsung Display product would you use and why? For retail environments, I would opt for the QHB series with UHD resolution, and 700 nits brightness. Tese are suited for the typical retail space with lots of ambient light. Te QHB series is produced for 24/7 operation and will perform year aſter year with crisp images, and sufficient brightness to make an impact. Certain brands and stores require lots of inventive and practical light or even light spots designed to highlight shelves for promotional items, such as Story Telling Units, Launch Pad Screens and Campaign Screens. Tey’re situated next to featured products, with a spot light directly on them. Tey perform their role in drawing attention in a subtle way. In these environments, a screen with 700 nits is required, and I recall how some of the brands I work with ultimately decided to go with Samsung’s QH series aſter testing other screens.
What Samsung Display products are selling well, or do you predict to sell well this year? Out of Samsung’s full suite of display innovations, Te Wall is certainly one of our main products we predict will sell well at retailers this year. Not only does Te Wall look incredible and possess amazing capabilities from Black Seal Technology, Ultra Chroma Technology and improved installation, but it’s notably
18 | August 2022
gaining traction and making waves in the retail industry. We are already on the third generation of Te Wall and we’re continuing to introduce a variety of models. Our 8K display is another key product we offer. At Samsung,
we’ve continued to develop AI-driven upscaling, and there’s now no compatibility issues with playing 4K content. Tis brings retailers a vibrant and optimised 8K image without actually needing 8K content in place. We know many can be frustrated by the motion blur when attempting to play lower resolution content on a higher resolution screen. We feel Samsung has a good solution for retailers in this respect. In terms of other display screens, we’ve seen larger retailers
adopting the 37inch stretch display. Not only does this provide a reliable, renowned quality display but an excellent product to sit in-store and capture shopper attention. Impactful first impressions are ever-more crucial for retailers,
especially as stores are opening up again following the pandemic. As a result, our super bright display screens are proving a popular choice for retailers wanting to attract shoppers back in-store. When placed in the front window the display has an extremely high-brightness that’s visible whatever the weather.
What are the most impressive tech features of Samsung Display screens and how are they beneficial to retail owners? Samsung has been a leader with superior image quality for years. But secondly, most of our range contains an embedded system on chip, which means the media player is built in to the display. Te result is no extra hardware, less cables, less potential sources for error, lower maintenance costs and lower power consumption overall. You can imagine this can be an attractive prospect for stores. On top of this, Samsung Remote Management solution allows you to have control of all displays remotely. You’re able to troubleshoot without the need of sending out a service technician, meaning less on-site service calls, less downtime and lower TCO.
Can you share your top 3 tips to draw attention to a product in a retail space? From stopping passers-by in their tracks and drawing them into stores, it’s vital for retailers to make an impactful first impression in order to generate footfall, and that all starts with the window front. Our storefront window displays have been designed with that in mind, providing super-bright screens that cut through the daylight, taking the place of traditional sales posters, all while drawing the consumer’s attention and getting them into the store. Storytelling through content is another way. Our 8K displays are
a great way for retailers to tell a story while promoting products in incredible levels of detail, and with four-times the number of pixels of 4K. Again, it’s now really important for retailers to add engaging
and interactive elements to otherwise static retail displays, and this is achieved through Liſt-and-Learn offerings. With a dynamic display that combines product, screens and sensors, it will provide shoppers with an educational first-hand experience and informative video content. Tis encounter will either convert into a sale in-store, or at least leave a definite impression on the individual.
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