thebiginterview If it’s worth
seeing then make a display of it
PCR speaks with Samsung’s Business Development Manager, Henrik Hansen, about the modern-day retail experience and the display trends of tomorrow.
N
ow with the rise in footfall to physical stores nearly returning to somewhere close to pre pandemic levels, it’s high time that retailers take steps to
ensure the retail experience is worth leaving your home for. Something that the latest tech is playing a major part in achieving, as Henrik Hansen Samsung’s Business Development Manager explains.
How important are display and demonstration screens at point-of-sale in retail spaces? Exhibiting product in retail spaces is an essential part of drawing customers in-store. An interesting way of catching attention is through an interactive trigger, combined to present dynamic content. A trigger such as Liſt-and-Learn technology will demo key features, specs and fun product facts in an interactive way. Tis is absolutely key and increases the chance of a sale, whilst also increasing the dwell time that people spend in store, especially if the retailer attracts them with lively display content. Demo screens in-store are generally great for retailers, advertisers and brands too.
How does Samsung compare to its competitors in retail display? We offer a good selection of display solutions, which includes hardware, soſtware, fully loaded CMS platforms to state- of-the-art device management solutions. We are able to provide retailers with one of the broadest portfolios of quality
16 | August 2022
displays, all the way from 13inch non-touch and touch to 98inch LCD displays and our LED solutions are customisable to the customer’s needs. We find that experience and expertise are valued by the consumer and these are the biggest factors considered by retailers in selecting a display provider. We pride ourselves in offering retailers a trusted and experienced team from ideation conception, support of rollouts, through to the final delivery.
What support do you offer retailers to capitalise on the market? Samsung can support retailers with soſtware that demonstrates ‘proof of play’ in line with the content they show. It helps guide retailers with capitalising on their investments, compare sales and results in store, or at the till. Design is also a key aspect in how Samsung supports retailers. We actually have a designer of LED in our team and we offer their expertise and counsel free-of-charge, should they need anything bespoke. Tere’s also a European showroom, which features the majority of our displays line-up, and we assist retailers by allowing them to use our screens to test their content. It allows them the chance to amend and adapt the content to fit the right displays. Proof of concept is also something we offer for certain projects, whether it be short-term sample provision or something more long term.
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