5
www.bikebiz.com
MINUTES WITH...
SQlab, expert in ergonomic bike components and accessories including saddles, grips, handlebars and stems, tells BikeBiz how its products help cyclists ease their ride
Can you give us a little background on SQlab?
SQlab was founded by Tobias ‘Toby’ Hild, a former motocross rider, having a big crash, and switching to riding mountain bikes afterwards. In the early 1990s, Toby founded his first cycling businesses: Amazing Toys, a parts and accessories brand for the fast growing MTB downhill segment, and Amazing Shop, a LBS.
He was riding a lot himself, but got huge issues with his lower back due the vertebrae injury aftermath. He then started to work on products that make riding his bikes
possible again, with a close friend, a doctor, and several ergonomic specialists. In 2002, Toby founded SQlab as the world’s first player focusing on ergonomic cycling parts, to ease the ride and help cyclists with pain and numbness issues. SQlab was the very first brand introducing a sit bones distance measuring tool for fitting, in the same year. Today, SQlab owns several patents around all rider-
bike specific touchpoints, meaning saddles, grips and pedals. Also bars, stems and apparel items are in SQlab’s product portfolio.
October 2022 | 45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
