APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
commercial operator with an outstanding track record of boosting profitability and delivering operational efficiency. As our preferred candidates for the role, both hires are big wins for Tier.” Windisch has experience overseeing
HelloFresh’s 16 global markets, overseeing revenue growth from €300 million in 2015 to over €7 billion expected for this year. In his new role at Tier, Windisch will be responsible for driving demand and increasing operational efficiency to boost profitability across all markets. All regions will report into Markus Windisch. Lobo’s most recent experience was
Trecilla Lobo and Markus Windisch, Tier
Micromobility brand Tier has appointed two new seniors members, as the German- based company looks to become a profitable organisation. Markus Windisch joins Tier as chief business officer, following seven years at food delivery service HelloFresh, most recently leading operations as international chief operating officer. Trecilla Lobo will be joining Tier as chief people officer, bringing her 25 years of experience in HR, working with companies like Johnson and Johnson, Microsoft, and Deliveroo. Lawrence Leuschner, CEO of Tier
Mobility, said: “I’m delighted to be welcoming two new senior members to the team, who bring with them a wealth of experience, and I am excited to see them harness that experience to help us take Tier to the next level. Working together, we will deliver our goal of transforming
30 | October 2022
www.bikebiz.com
the way people move around cities, cutting carbon, and changing mobility for good. “There are few people who have been successful in creating an inclusive culture in the technology sector - which Trecilla has accomplished several times during her career. Likewise, Markus is an excellent
at AI-enabled drug discovery company, BenevolentAI, transitioning them to IPO in April 2022. In her new role at Tier, Trecilla will be responsible for driving the culture and implementing a more effective organisational design to support the commercial goals of the company. Furthermore, she will also use her expertise to hire and develop global talent and lead the agenda for diversity and inclusion across Tier.
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