NEWS
SRAM and Women in Sports Tech partner to increase opportunities and representation of women in cycling
SRAM and Women in Sports Tech (WiST) have announced a partnership that will promote and increase opportunities and representation of women in cycling, including electronics, app development, and engineering. WiST is a nonprofit organisation that aims to drive
transformative growth opportunities for women in sports tech and innovation, at all stages of their careers. “At SRAM, we aim to be the world’s most exciting cycling component brand,” said Angela Williams, who leads the HR talent and inclusion initiatives. “Alongside that ideal, we are focused on growing our opportunities for women, attracting
more women to work with us, and providing an environment that is welcoming, positive, and full
of opportunity. “Moreover, while 27% of SRAM’s employees are women, diversity continues to be one of our greatest strengths, as we continue towards the goal of building an even more inclusive company. Our focus in working with WiST is to continue to expand our talent pipeline and offer even more opportunities for women at SRAM and throughout the cycling industry. Applicants do not need to be cycling enthusiasts to find a home and success here at SRAM.”
Magura classroom training returns, TechAcademy digital training platform to continue
MAGURA Bosch Parts & Services (MBPS) is expanding its range of training courses for the upcoming 2022/2023 training season. Magura classroom training could not
take place in the last two years due to the pandemic, so MBPS established its first digital training platform with the Magura TechAcademy. Now due to high demand for the resumption of the classroom training courses and the positive response to the Magura TechAcademy, the company has decided to offer both training formats in parallel during the upcoming training season. Following the cancellation of last year’s classroom training courses due to the
E-bike brand Batribike goes live on Citrus-Lime BATRIBIKE has gone live on the Citrus-Lime retail system, following months of work to find the right way to configure battery/bike combinations. Sue Coulson, Batribike
marketing manager, said: “Several of our dealers had asked us if it was possible, and I am delighted to say it was! I believe we are the first all e-bike brand to launch on the system. With the ever-changing demands of the industry, it is great to be able to use different technologies to link with our dealers, and to say yes when they ask for help. There have been some challenges along the way, but we have worked closely with Patrick Adamson, the supplier integration team leader at Citrus-Lime, to get all our bike/battery combinations listed in an easy-to-manage way.”
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pandemic, Magura is launching the European training season at 45 locations in six countries. The training content has been readjusted in
preparation for the 2023 model year. This year’s training courses include information on Magura E-Bike ABS components and Magura Cockpit Integration (MCi). The contents of the Magura MT and HS products have also been updated. The first European training courses will take
place from November 2022. Dealer training courses can now be booked in the myMBPS portal. The end of November will see the UK training season starting in Leicester, followed by Motherwell and Slough.
Upgrade to distribute Black Mamba workshop gloves to cycle trade
UPGRADE has been appointed the distributor to the UK bike trade for Black Mamba nitrile workshop gloves. The distributor said it has been ‘highly impressed’ with the performance and protection since switching over to Black Mamba gloves in its own service workshop, where all Tektro and X-Fusion servicing takes place. Alan Matthews, managing director for UK importers of Black Mamba gloves, said: “Upgrade’s active customer base will access workshop mechanics across the UK and trade customers now can conveniently add Black Mamba gloves to their regular Upgrade orders. We are excited to be working with a great partner to supply the cycling sector.”
October 2022 | 11
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