NEWS
Reilly Cycleworks looking to expand UK dealership network following Fusion launch
REILLY Cycleworks is looking to expand its UK dealership partner base, following the launch of the Fusion.
The titanium bike specialist has also revealed a dealer
margin of 33% on framesets. Chris Ratcliff, Reilly Cycleworks’ business development director, said: “We are looking to build solid relationships with bike shops and workshops around the country who understand the Reilly brand and ethos
Cycling accessory brand Restrap takes UK distribution in-house
RESTRAP has brought all trade sales in-house, as the company strives towards supporting independent bike dealers in the UK with its newly launched premium dealer bundles and its premium dealer network rollout.
Dominic Jarvis will be joining Restrap to support the company’s plans to continue to grow its bikepacking premium dealer network amongst the independent bike dealers in the UK.
Jarvis has worked in the cycle industry for just over six years, starting as a mechanic and then workshop manager.
so we can direct customers to local stockists for their custom builds.” Models include the Reilly Fusion
aero road frameset, the Reilly Gradient T47 frameset, the Spectre, and the T325, which is available in both caliper and disc brake versions. Despite nationwide shortages, Reilly
said it currently holds stock on all framesets. ZyroFisher launches newly designed website
ZYROFISHER has announced the relaunch of its website, which focuses on the services that are offered to brand partners and the retailer network, as well as giving prospective
employees an insight into the different areas of the business. New areas of distribution for ZyroFisher are highlighted, including moto, outdoor, run and watersports alongside the established cycling division. Consumers visiting the site can see all of the brands distributed
by ZyroFisher and have access to the web and social pages to allow them to learn more about the brand partners as well as the products they offer.
Evans Cycles restarts partnership with bike brand Cube
EVANS Cycles has restarted its partnership with bike brand Cube. The partnership will see the retailer’s 71 locations, plus the online store, offer products from the Cube range, after a three-year hiatus. Cube’s range consists of high-quality mountain, road, cyclocross and e-bikes, as well cycling clothing, parts/components and accessories.
During the height of the pandemic, Cube and Evans Cycles put their commercial relationship on pause due to supply chain issues. However, with continued investment into infrastructure and inventory, both Cube and Evans Cycles’ parent company, Frasers Group, are able to resume the supply later this year.
12 | October 2022
www.bikebiz.com
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