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She said: “I am so thrilled to be joining Tier Mobility as their new chief people officer. I was particularly drawn to the founders and the company’s mission and strong values to Change Mobility for Good. “During these challenging economic times, championing and prioritising a strong and inclusive people culture is important and I am really looking forward to supporting Tier Mobility and its people through the next phase of its journey.” Windisch added: “As sustainable transport continues to be a focus around the world, I’m very excited to join the Tier team and support their mission to Change Mobility for Good. “I hope to bring my experience from a
hypergrowth yet very profitable company to support Tier’s path to profitability, increase the company’s market share and drive micromobility as a convenient sustainable transport mode across cities and the suburbs.”
I’ll be working closely with our European (and global offices) to communicate the latest updates and developments across our product lines, including PRO. That means everything from road to (e-) MTB, and trekking to lifestyle city bikes. There are a lot of underlying stories that go deeper than just the latest tech we develop, which means I will be helping tell Shimano’s story as a business. That means sharing its perspectives on the world, and how we can either start much-needed conversations around sustainability, or continue to advocate for increased mobility opportunities, or promoting the idea that getting closer to nature, brings people closer together.” Davis will be based in the Netherlands, working from Shimano’s European HQ in Eindhoven.
worked for component suppliers, and has worked across road, gravel, cyclocross, and the mountain bike sectors. Most recently, Wyman worked with sports marketing agency Rasoulution, working on brand activations with athletes like pro mountain bikers Fabio and Gabriel Wibmer. Wyman will guide Canyon’s sports
marketing approach and lead activations with customers, partners, and fans in his new role. He said: “Canyon is one of the most
innovative and inspirational bike brands in the world. I want to ensure our superstars – our teams, athletes and ambassadors – feel this innovation, are excited by the world-class bikes in our portfolio, and are inspired to achieve incredible performances with them, taking us to a new level of excitement in cycling.” Canyon, the German-based director-
Jonathan Davis, Shimano
Shimano has appointed Jonathan Davis as public relations and communications manager for Europe. Davis, who took over the role from Ben Hillsdon earlier this year, will be communicating updates and developments from across Shimano’s product lines, including PRO products. On his new role, Davis said: “Hands
down, and without a doubt, joining the team at Shimano Europe, and witnessing first-hand how deeply connected we are within the global cycling community, has been an amazing experience. The first few months have flown by! As public relations and communications manager for Europe,
www.bikebiz.com
to-consumer bike manufacturer, is best known for its performance products in road, mountain bike and gravel, but also offers hybrid and e-bike models. Wyman will be based in Germany, at Canyon’s global headquarters in Koblenz. On Wyman’s appointment, head of
Stefan Wyman, Canyon
Canyon Bicycles has appointed Stefan Wyman as its head of sports marketing, responsible for the brand’s relationships with athletes, professional teams and ambassadors. Wyman, who has 20 years of experience
in the cycling industry, has previously managed professional cycling teams,
marketing and brand for Canyon, Simon Summerscales, said: “The appointment of Stefan helps us to up the stakes in our ambition to inspire people to ride. “His tremendous experience will be a strong asset in building partnerships that work from both sides. We are constantly looking at new ways for Canyon athletes to inspire our audiences. In his new role, Stefan will ensure that we work with the right athletes in the right ways to create compelling, authentic, and inspiring narratives around our bikes and our proud, innovative, and performance driven identity.”
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