DISTRIBUTOR
GRAND DESIGNS
Last month saw the return of Saddleback’s in-house show for the trade, featuring pizza, tacos, and some exciting new products on display. PR and events executive with Saddleback, Josh Lambert, talks BikeBiz through the latest developments at the distributor
Can you tell us a bit more about the Saddleback house show?
The Saddleback House Show is an event we host at our HQ just outside of Bristol and is a place we can bring our dealers and brands together, to chat with sponsored athletes, reminisce over retro MTB bikes, and have a little fun. It had been a staple of our business for many years prior
to Covid and this year it seemed right to bring it back with a vengeance. We show off upcoming products, run presentations and workshops and we can’t fail to mention the excellent pizza, taco and coffee trucks!
Why have you opted to go for a house show? What does it offer retailers? The House Show gives us the space to really showcase our brands to their fullest and we give the opportunity for dealers to stay over, giving them time at the event, to not feel rushed and to really enjoy the show. The trade shows in the UK are truly excellent, but at those events we typically can’t showcase all the models of bikes we hold from Pivot Cycles, Moots and Enve for example. The Saddleback House Show allows us to not only show off every model range, be it clothing, bikes or headsets, but we can also mix in unique spaces like the Enve Melee experience room or host a Chris King workshop event.
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