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CADENCE PERFORMANCE C


adence Performance has been going from strength to strength, expanding recently with Evernden Cycles in Kent joining its growing


family shortly after the business acquired Giant St Paul’s in the heart of London. The stores aim to be hubs for every level of cyclist, equipped to offer whatever they need including bike fitting, coaching, talks, ride-outs, workshop classes and memberships. “[St Paul’s] is quite an iconic location,” Cadence


Performance’s Mike Cunningham told BikeBiz. “It’s quite an exciting store because it’s massive. It gives us an opportunity to be involved with Giant UK for new releases and to introduce some of the other stuff that we have done in Crystal Palace and our other stores – coaching and bike fitting, classes, and memberships.”


18 | October 2022


Rebecca Morley hears from Cadence Performance’s Mike Cunningham on the business’ latest store acquisitions


Different demands The Crystal Palace site was the first store for the business, and the group has since expanded to Radlett, Twickenham, Shoreham-by-Sea, St Paul’s and Evernden Cycles in Paddock Wood, Kent. Trading as Cadence initially, the latter store will transition to a Giant brand store by the end of 2022. “They’re all different,” continued Cunningham, on the demand that each store sees. “Shoreham-by-Sea has a relatively older population, so what we’ve seen there is that the bikes that they’re buying are very different than the bikes that we’re selling for example in St Paul’s. We do sell carbon road bikes in Shoreham, but we sell far more in St Paul’s and Crystal Palace. In Shoreham, we sell a lot more e-mountain bikes and that’s really where there’s been a real explosion for us in e-bikes.


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