RETAILER FOCUS


The Tortworth Electric Bike Shop team


Electric future


While acceptance of e-bikes has been slower in the UK than the rest of Europe, businesses like The Electric Bike Shop have carved out a place as e-bike specialists. Commercial manager Iwan Jones explains how the chain hopes to continue its rise


How has The Electric Bike Shop expanded in the past few years? We’ve been selling electric bikes for a number of years. We started in 2014 as eCycle UK in Stroud, Gloucestershire. In the last two years, we’ve opened six new stores, up and down the country. The newest of these is in Harrogate which opened in February this year. Its opening brings our number of stores up to nine in total. It doesn’t stop there though, as we’re due to open another shop in London very soon and have our eyes on a handful of other sites in towns where we don’t yet have


44 | May 2022


a physical footprint. Our website and telesales are going from strength to strength, and we have ambitious growth plans for both of these very important channels for 2022. We’ve held off doing this until now because we wanted to grow our national network first to enable us to be nearby to support our customers nationally and in person. E-bikes are the current major growth area within cycling, and this undoubtedly works in our favour. But I think the main reason we at The Electric Bike Shop have seen such strong recent growth is down to our relationships with our customers,


www.bikebiz.com


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