FEATURE


Momum offers a range of lubricants, tubeless accessories, and mountain bike grips Taking the leap


Inspired by one brand in particular, Piers Riley decided to leave behind his lucrative engineering job to set up his own cycling distributor. This is the story behind One Ride


“


You don’t come to the bike industry for the money, you come because you love it,” said Piers Riley, the founder of new British cycling distributor One Ride. Based in Lichfield in Staffordshire, Riley decided to take the leap to found One Ride late last year after testing out the first product in his portfolio, Spanish lube brand Momum. On his cycling background, Riley said: “My first job was fixing and building bikes at a local independant bike shop when I was 14 under the


www.bikebiz.com C Y C L I N G


wing of a local infamous cycling veteran. I grew up on bikes, my dad a keen cyclist, and since that first day in the shop I knew I wanted to work in the cycling industry. “I walked away from a well-paid job in engineering to pursue my love for cycling and represent brands and products that I’m genuinely excited about. One Ride is a small fish in a big pond but focused on delivering top class products and outstanding service and support to B2B and B2C customers.” While working as a design engineer in the


May 2022 | 41


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