APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Russell Merry, Frasers Group
Frasers Group plc has announced the appointment of Russell Merry as managing director for cycling. The group currently operates over 70 Evans Cycles stores as well as retailing a collection of cycling specialist products across its group portfolio, which spans 22 countries and over 500 stores. Merry has joined the business with over 30 years in the cycle and action sports industry and most recently from Cycling Sports Group UK, where he held the role of managing director. Alongside his UK role, Merry’s career consisted of an
international leadership position as general manager, Cycling Sports Group USA, where he played a role in developing the North American business (Dorel Sports). Merry said: “I am delighted to join Frasers Group and look
forward to ensuring we continue to embrace the ethos of the bicycle industry and combine it with an elevated retail proposition that Frasers Group demonstrates so well.”
Merry joins Frasers Group with extensive knowledge of this industry and will lead the category for the business. He will focus on the continued integration of Evans Cycles after its acquisition in 2018. He’ll also be adding specialist resources to this area of the business, finding new opportunities, and creating strategic brand exposure to ensure the business is meeting consumers’ needs. ■
Katherine Stather and Joanna Flint, Green Commute Initiative
Founder of the Green Commute Initiative, Rob Hayes, is stepping back as he hands over the day-to- day running of the business to Katherine Stather and Joanna Flint. The Green Commute Initiative is a cycle to work
scheme and social enterprise, which aims to get more people cycling, while also advocating for the many benefits of riding a bike. Operations director Stather said: “Rob has
created a wonderful organisation which offers a great work life balance and in return the team are
30 | May 2022 Joanna Flint
Katherine Stather
highly motivated and committed to providing excellent customer service. I am delighted that Rob is now able to take step back and take a well-deserved rest.” Flint, marketing director, added: “I am thrilled Rob is now in a position whereby he can rebalance his life and spend more time cycling than sitting behind a desk. I have worked with Rob for four years and it’s been an eye-opener. Being able to work without the constraints of a stiff corporate structure and reacting in real-time to situations as they arise is exhilarating.” Hayes will continue on in a consultative role. ■
www.bikebiz.com
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