NEWS HUB
Silverfish UK agrees new partnership with Forestal Bikes
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orestal Bikes has announced Silverfish as the exclusive UK and Ireland distributor for its bikes in a new partnership deal.
Silverfish will initially be offering its range of three e-MTB models – the Siryon enduro bike, Cyon trail bike and Hydra DH bike. Each bike
has been created from the ground up with innovative features such as a torquey proprietary motor and efficient battery system, integrated touch screen display with mapping and full phone/training app links, a unique suspension system, all in a lightweight package for a powered bike.■
VeloBrands adds British bike lock manufacturer Litelok to distribution portfolio
UK-BASED cycle industry distributor VeloBrands has added British bike lock manufacturer Litelok to its distribution portfolio. Every Litelok is designed and manufactured in the UK and is tested and approved by Sold Secure. All locks exceed industry standards, said the manufacturer, passing independent security tests. With sustainability at the forefront, Litelok said it is continually looking to minimise its environmental impact by manufacturing locally and through a careful selection of materials.■
Phone mount brand Quad Lock returns to Madison with increased focus on IBDs
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adison is partnering with Quad Lock again to provide distribution to the UK cycle industry. With Quad Lock re-focusing on independent bike
dealers, Madison said it is the ideal partner to offer reach and service in those areas. Madison will be offering the core Quad Lock cycle range, including the popular handlebar and stem mounts, the out-front mount and a variety of cases to suit a range of smartphones of all shapes, sizes and brands. ■
Sigma Sports opens new flagship electric bike store
icycle retailer Sigma Sports has officially opened its first flagship e-bike store, located in South West London. The omnichannel chain, which already has two stores
and a strong online presence, has now expanded to focus on the electric bike market, which is expected to triple in size by 2023, according to the Bicycle Association. Located on Thames
Street in Old Market Square, Kingston, Sigma will offer a ‘premium’ experience with one-to-one
www.bikebiz.com May 2022 | 11
e-bike sales consultations, stocking bikes from Specialized, Trek, Orbea, Bianchi, and Brompton, across the leisure commuting, mountain bike, gravel and road disciplines. The store officially opened its doors on 30th March. The 4,000 sq ft space also features a workshop, a range of clothing and accessories, and a reserve and collect service from the Sigma Sports website. ■
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