Ben Hillsdon, Canyon Bicycles
Canyon Bicycles has announced that Ben Hillsdon is joining the brand as global communications manager. Hillsdon brings over 10 years of experience in public and private sector bicycle industry positions to the role. For the last seven years, he worked for the global component brand Shimano, leading on PR and communications in the EMEA region. During this time, he led the company’s media and public
relations operation, spearheading numerous high-profile media launches. His previous experience includes stints at Raleigh in the UK and on Cycling England’s Cycling City programme, where he
Robert Cobain, Sports Marketing Surveys
Sports Marketing Surveys (SMS) has announced Robert Cobain as the company’s new head of audits in Europe. Cobain’s arrival further strengthens the SMS retail audit
offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also exploring opportunities for new cycling retail audits in Europe. SMS operates the Bicycle Association Market Data Service in Great Britain, which tracks more than a million
Bastian Dietz, SQlab and Bogbi
Bastian Dietz has returned to the bike trade after an extended break, as he now joins saddle brand SQlab as director of global business development. Dietz, who most recently spent three years in the trade show industry before taking a three-month sabbatical, makes
Edward Pickering, Rouleur
Rouleur has announced Edward Pickering as its new editor. Having led the respected Procycling magazine for a number of years, which ceased publication after its January 2022 issue, Pickering has joined Rouleur to continue its growth, celebrating cycling culture in the peloton and beyond. Pickering has been a cycling journalist for 20 years, covering
road races all around the world and interviewing many of the sport’s biggest stars, past and present. He has also written several books on cycling, including The Yellow Jersey Club and Ronde, an exploration of the Tour of Flanders.
After a period of 18 months that has seen subscriptions to Rouleur triple and digital traffic increase even more, Pickering has joined Rouleur’s international editorial leadership group of Olga Àbalos (Volata) and Emilio Previtali (Rouleur Italia) to build a growing editorial team working across three languages. Pickering said: “Rouleur has an unparalleled reputation in
the cycling world for the depth of its coverage, its innovation in subject matter and the sheer quality of its words and pictures. It’s also, simply, a beautiful publication that is always a pleasure to read.” ■
Got an appointment you’d like to share? Send details to
alex.ballinger@
biz-media.co.uk and
rebecca.morley@
biz-media.co.uk.
www.bikebiz.com May 2022 | 31
employed behaviour change tactics to encourage more cycling in Bristol. He joins Canyon to build on this experience, guiding the company’s global media relations and leading on communication of new bicycles, new
technologies and outreach towards new markets. “I’m thrilled to be joining the company as they start their
journey to shape how the future of cycling and mobility can look,” Hillsdon said, “and I’m very much looking forward to working with the talented and committed individuals at Canyon, building on the huge steps the company has made in recent years.” Hillsdon will be based in the Netherlands, working from Canyon’s new Amsterdam operation. ■
unique products at model level every month. The SMS team has already expanded in 2022. Cobain’s arrival follows that of Aneesa Ali to the retail audit team in February and the return of Sarah Goward in January. Richard Payne, director of SMS, said: “Rob’s
background, both in data and analytics and as a service user within the sports industry makes him uniquely placed to add value to the SMS team. This is an exciting appointment and confirmation of our intention to focus and invest in this area.” ■
his return to SQlab parent company Boards&More, where he previously worked between 2012 to 2015. Alongside his role with SQLab, Dietz will also join the advisory board of Colombia-based cargo bike
brand Bogbi, advising on the brand re-launch slated for Q4 2022.
Dietz joined the SQlab team from 1st April. ■
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
