THE BIG INTERVIEW


Ricardo Torrao has carved a niche for himself as an ultracycling content creator


Create the unexpected


Ultracyclist, brand ambassador, and content creator Ricardo


Torrao talks to Alex Ballinger about how online personalities can support your business


importance of social media for brands, getting the best out of your following can be harder than it sounds. From algorithms, to live broadcasts, and going viral, the online world can feel like an ever-shifting labyrinth. Amidst all the confusion, we have seen the emergence of


A 26 | May 2022


re you making the most of your brand’s social media presence? While just about everyone is aware of the


social media personalities who appear to have mastered the dark art of “influence” – but can bike retailers join forces with so-called content creators to boost their brand? Ricardo Torrao is a former professional footballer player turned ultracyclist, who has established himself in the social media world as a brand ambassador and social media personality, documenting his often unfathomable endurance rides for the benefit of his followers.


www.bikebiz.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60