FEATURE
manufacturing industry, Riley came across Momum’s MIC Wax product, and was hugely impressed by the brand, which inspired further conversation with Momum’s founder, Eduard Aguilera. Following those discussions Riley and
Aguilera, who also runs his own distribution company in Spain, Musette Pro, the pair reached an agreement that Riley would establish his own company, as the first UK distributor of Momum products. Riley said: “With a background in the cycling industry spanning across 13 years, and a degree in product design and engineering, I am well acquainted with the market and have tried most of the performance chain lubricants out there, often feeling they fell short of the mark. “It was while testing Momum’s MIC Wax that for the first
time ever, I was genuinely impressed with its performance – how well it rode across wet and dry weather and most of all, how incredibly clean it was compared to other lubes. “I began to imagine setting up a business to sell the product in the UK knowing that others too would love it and be as impressed with it as I was. “Who doesn’t want a super smooth, cleaning running chain with less time spent cleaning and maintaining?” After setting up One Ride in 2021, the brand is now supplying
Momum’s range of lubricants, grips, and tubeless accessories to the UK market.
The cycling lubricant market is a competitive field in the UK, but Riley said he is every bit as confident as when he first tried Momum, adding that he believes retailers are missing out on a brand with a unique USP. While One Ride is still in its infancy, Riley plans to use his
eye for products, honed during his time as a designer, to help build a portfolio of cycling brands. He said: “We’re not aggressively scanning the marketplace
for brands and products to represent here in the UK, but we’ve always got an eye out there to see who is developing what, and will enter into discussions with brands and people that we’re interested in. “In my view, it’s true that price is becoming more and more important in the leisure sectors. “Many people are feeling the pinch right now and are
spending their disposable income while wearing their ‘cautious hats’ as the future holds much uncertainty around further price hikes of domestic essentials.” Riley added: “We are, however, cyclists and do love to
buy new kit and upgrade bike parts, so there is a huge opportunity in the ‘price competitive but performance focused’ marketspace and One Ride is in talks now with a brand that could compete seriously well in this space.” The plan now is for One Ride and Momum to capitalise on the British summer and build a solid base in the UK trade. Founded in 2018, Momum has worked with top tier mountain bikers and has been used by two teams at the highest level of road cycling, all of which has helped develop the products, Riley said. He added: “Here at One Ride, we’re really excited to
have Momum on board and continue to look forward to the development of new products that, put simply, make riding more enjoyable for riders of all levels and disciplines.” ■
42 | May 2022
www.bikebiz.com
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