Overall, collisions, injuries and fatalities occur on both country and urban roads and a lot depends on vehicle speeds and inattentive drivers not looking properly.
What makes your products unique – how can Vizirider benefit dealers? Vizirider products are unique because they allow other road users to identify cyclists quicker than just mounted bike lights or reflective clothing, especially with our built-in LEDs. Many cyclists wear black, making them virtually invisible in the dark, and other products such as reflective jackets rely on a light source such as street lights or vehicle headlights to illuminate. We created the Vizirider range with LED lights
vertically positioned specifically to mimic the torso of a person. In the midst of light noise in urban streets or dark country roads, other road users can more immediately recognise those wearing a Vizirider as a person, and to take evasive action to help avoid collisions. We believe Vizirider is a potential life-saver, designed to be worn in conjunction with mounted bike lights and a helmet. Our range consists of jackets, gilets, vests and backpack covers. Vizirider can benefit dealers by offering unique, quality products that combine performance with safety-conscious style. Our products are easy to use and come with a long-life rechargeable battery and USB cable. We have attractive pricing with decent margins and offer fantastic support service. We look to offer customers a fantastic well-made product at great value for money.
What sort of feedback have you received from the industry? To date, the Vizirider launch has predominantly been online with the pandemic. Vizirider is available at a number of stores in London and Brighton and customer response and sales have been remarkable. The short-term objective has been to seed the market to obtain some good industry reviews and credibility. Ultimately, it is still early days and Vizirider is looking to achieve greater recognition and product acceptance as cyclists get used to this newly-emerging market of wearable technology.
34 | May 2022
Vizirider offers a range of wearable LED accessories
A lot of industry feedback has focused on the riders standing out ‘like a Christmas tree’ – and that’s a positive, as cyclists are incredibly vulnerable
when sharing roads with tonnes of
speeding metal. There is an aspect where many cyclists want to look as stylish as possible on their bike and Vizirider comes in a variety of colours including yellow and black for the more fashion- conscious. We love customer feedback and are always looking to improve our products.
What are your plans for 2022 and beyond? Vizirider will appear at a number of industry trade shows this year including the National Cycling Show, Birmingham NEC from 18th-19th June. The aim is to consolidate an awareness campaign in the run up to autumn this year. Our number one priority is to be seen and generate interest. We also have some new products in the pipeline for launch later in the year including helmets and bio-motion ankle straps. We’re also currently in discussion with a leading UK university about undertaking some conspicuity/ visibility evaluations with Vizirider products, to help demonstrate that wearing a Vizirider can help reduce collisions in comparison to standard cycle lighting and clothing. This validation process will hopefully help
persuade many more cyclists to give Vizirider a go!
Do you currently have distribution/are you looking for distribution partners? Currently all distribution in the UK is undertaken by Vizirider. We’re open to discussing exciting new opportunities as well as linking up with potential overseas distributors. We’ve had sales enquiries from all over the world and can see the amazing global potential of Vizirider, which is still in its early launch phase. Vizirider is very much a work in progress: much
to learn and much to gain. We’re super ambitious and constantly looking to improve our range and connections. We’re looking for nimble, responsive and highly engaged distributors to partner up and expand this huge market.
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
