SECTOR GUIDE
6 CLIF Bar Brand: CLIF
Distributor: Extra UK and Cyclex
CLIF BAR energy bars are crafted with delicious, sustainably sourced ingredients to fuel cyclists and adventurers. For over 30 years, CLIF has provided balanced nutrition with a blend of plant-based protein, healthy fats, and carbohydrates, ideal for rides lasting over an hour. Each 68g bar delivers 36–38g of carbs and 9–11g of plant protein to power you through your toughest rides or adventures. With CLIF BAR, you get the nutrition you need and the great taste you love! RRP: £2.29
7 Avanti Bar Brand: Veloforte
Distributor: Extra UK and Cyclex
The ultimate performance upgrade, crafted from all-natural whole-food ingredients with no compromise on taste, texture, or performance. Inspired by an ancient Italian fortifier, each bar delivers up to 40g of dual-source carbs and 10g of plant protein for sustained energy. Soft, chewy, and Great Taste Award-winning, they’re perfect before, during, or
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9 Riba Brand: Veloforte
Distributor: Extra UK
Veloforte’s revolutionary energy gels deliver 22g of pro-performance energy and 110mg of pure electrolytes, helping you fuel every ride. Made from real fruit and all-natural ingredients, they provide a delicious, vegan-friendly boost without artificial additives.
Designed to enhance performance, these gels are Informed-Sport certified, ensuring the highest quality
10 Bar50 Brand: Styrkr
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8 Bloks Brand: CLIF
Distributor: Extra UK and Cyclex
CLIF BLOKS provide fast-absorbing carbohydrates to fuel high-intensity activities. Designed for easy chewing, they help sustain energy with a blend of glucose and fructose.
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Available in various flavours, with different sodium levels and select caffeinated options, they allow athletes to tailor their fuel and electrolyte intake. Ideal for workouts lasting over an hour, consume one packet per hour for optimal
performance, followed by water. RRP: £3.69
Distributor: Upgrade Bikes
New from Styrkr, BAR50 is a nutritionally complete, high-energy snack that contains a perfectly balanced amount of carbs, proteins, fat and fibre. BAR50 will help boost energy, combat tiredness and fight flavour fatigue on longer adventures. Styrkr’s all-natural energy
bars are designed for endurance athletes and everyday adventure-seekers and deliver 50g of
March 2025 | 57
for training and competition. Riba gels are like springtime in a pouch, with a silky- smooth texture bursting
quick-release carbs and 250 calories per product. All Styrkr products are vegan society approved, made with natural ingredients and contain no colourants or unnecessary preservatives. RRP: £33 for a box of 12 bars
7 after activity. Avanti Bar is packed with
natural deliciousness—juicy dates, crunchy toasted pecans, and satisfying sea
salt. Plant-based, gluten- free, and naturally delicious, it fuels your adventure the right way. RRP: £2.75
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with real blackcurrant and elderflower flavour to juice up any ride. RRP: £2.20
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