ADVERTORIAL


SPONSORED ARTICLE IN PARTNERSHIP WITH OXFORD


PARTNERING FOR SUCCESS: OXFORD’S DEALER-FIRST APPROACH


BikeBiz talks to Henry Rivers Fletcher, Managing Director, Paul Bowyer, Head of Products and Vincenzo Iannidnardi, Cycle Sales Manager at Oxford about 2024, new products and the year ahead.


Henry Rivers Fletcher – Managing Director: What were some of your key achievements and milestones in 2024? How have you navigated the challenges facing the industry in the past few years? HRV: We have always driven constant change within our company, but 2024 was an exceptional year with a change in leadership providing the opportunity for a reset. Our cycle business accelerated once again, with more than 20% growth across the board. We also saw huge gains in product development and brand distribution through the IBD channel, allowing us to expand our field sales team to service the expansion.


The wider business benefited from the creation of a new Plan for Growth which signposts a doubling of sales through


32 | March 2025 www.bikebiz.com


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