APPOINTMENTS This month’s movers and shakers in the cycle industry...
Adrien Sockeel
Adrien Sockeel, Eurobike Head of Sales
fairnamic GmbH has strengthened its Eurobike team by adding Adrien Sockeel, in a newly created head of sales position. Adrien has more than ten years of professional experience in various positions in the retail and sports industry (including Decathlon and MediaMarkt). He will significantly contribute to offering tailor-made solutions for the bicycle and ecomobility industry, providing even better support to national and international customers, and actively shaping the global expansion of Eurobike. “The bicycle industry is highly dynamic. In order to succeed in this environment, an agile adaptation of our sales strategies is essential. It is an honour for me to work in this dedicated Eurobike team. Together with our customers, we will create innovative, new formats and sustainably advance the trade fair platform,” said Adrien. Adrian joins Martina Rumschick, head of brand and content and Dirk Heidrich, head of operations and services to complete the Eurobike leadership team.
www.bikebiz.com
Trevor Worsey
Trevor Worsey, EU Retail & OEM Sales Director of aeroe
aeroe has appointed Trevor Worsey as its new EU Retail & OEM Sales Director. Based in the scenic Tweed Valley, Scotland, Trevor brings over a decade of experience in growing overseas brands as they scale up across Europe. Over the past four years, Trevor led Kids Ride Shotgun’s rise across Europe, helping transform the brand from a start-up into the very definition of a category leader. “I’m thrilled to join aeroe and help
take this unique brand to the next level in Europe. Bikes have profoundly influenced my life for the past twenty years, and I dream of a world where it’s easier to use our bikes for more: more versatility, more adventure, and more fun. aeroe champions this dream. It’s such an exciting brand and I can’t wait to work with aeroe’s growing network of retailers and distributors. There’s so much potential,” said Trevor. UK and European retailers and distributors that would like to learn more can contact:
Trevor Worsey at
trev@aeroe.com March 2025 | 27
David Millar
David Millar, Brand Director of Factor Bikes
Factor Bikes has announced the appointment of David Millar as its brand director, with the former professional cyclist based in Factor’s Girona offices, he steps into the strategic leadership role. “This expertise has been honed over the last decade of work at CHPT3, combined with a deep knowledge of the industry. Millar’s cycling expertise and passion for innovation uniquely position him within the Factor business as it continues to drive global growth.” Talking about the new role, David
Millar said: “I’ll be working closely with Rob Gitelis and his team to refine and communicate Factor’s identity, history, purpose and vision, leading brand and marketing strategy and activation. I’ve known Rob since he founded Factor and it’s a great privilege and responsibility to be entrusted with the role. As Brand Director, I hope to unify and convey what Factor represents—not only to a wider audience but also to those who already ride Factor. I know Factor inside and out; my job now is to bring the outside in.”
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