NEWS HUB
Paul’s Cycles shares Growth Insight
INDEPENDENT retailer Paul’s Cycles has reported a remarkable 30% year-on-year revenue growth.
Speaking about 2024, Paul’s MD, Tom Thornley, is keen to share the company’s strategies for success when selling high-priced products in a tough economic climate. “We are very aware that many are struggling
to afford high-value products, and we have worked hard to align our purchasing and marketing strategies to ensure we can provide the best value items for our customers to continue growing our market share,” said Thornley. At the heart of the brand is a team of knowledgeable experts,
trained to guide customers through purchase decisions and offer tailored recommendations based on individual needs and budgets.
“Over the last year, we’ve been focusing
on product performance analysis and stra- tegic buying, leading us towards growing our market share in the adventure cycling categories, including mountain biking and gravel biking,” Thornley shares. Pauls tracks data closely through product performance, competitor benchmarking and digital engagement, understanding
customer feedback is key to spotting trends before they emerge in analytics.
“During the last 12 months we have forged new partner- ships with globally renowned brands like Trek bikes and have some exciting conversations lined up for 2025 with some major industry players to expand our premium product offerings,” he concludes.
Sigma to open new Letchworth Garden City store
SIGMA SPORTS has shared news regarding the opening of its third multi- sports store, timed to coincide with the upcoming 2025 spring season. Located in Letchworth Garden City,
North Hertfordshire, the store will be set up to offer “a hub for the sporting community in the area.” The 3000 square foot retail space at
48 Station Road is set to offer a range of premium brands from across the road and gravel cycling and triathlon categories, presenting customers with the same shopping experience that Sigma Sports delivers at its flagship store in Hampton Wick, South West London as well as its store in Oakham, Rutland.
Tandem Group reports 11% growth in FY24 revenues
WEST Midlands-based Tandem Group, with cycling brands Dawes, Claud Butler, and BikeBiz Bike Brand of the Year 2024 winner, Squish, amongst its portfolio, has reported an 11% growth in FY24 revenues. The business, an importer, distributor, and retailer, with brick- and-mortar space under the Electric Life name, has also bucked the industry trend in a second category – reporting “Sales of premium Squish children’s bikes surged by 69% year on year.”
Eurosport to integrate with TNT Sports
TNT SPORTS has announced the addition of the full line-up of Eurosport live and non-live content to its channels and platforms in the UK and Ireland from the end of February 2025. There are some new things on offer, but the changes come at a cost. There is a Basic plan and a discovery+ Premium plan available. The Basic plan costs £3.99 a month but doesn’t include TNT Sports, the Premium plan is £30.99 a month, an increase on the £6.99 package many were paying before the integration.
24 | March 2025
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
