INTERVIEW
Jake and Ryan
BIKEBOOK: THE KEY TO MODERN BIKE SHOP MANAGEMENT?
What started as platform for cyclists to find local mechanics has grown into much more. Officially launched in 2022, Bikebook released their workshop management tool ‘Workshop’ in April 2024. Sitting down to listen to the presentation hosted by
Co-Founder, Jake Fieldsend at iceBike*, it was clear that a lot of time, research and user feedback has gone into creating their software.
The platform has now launched in Europe thanks to
increasing international interest and there are plans to continue expansion into other areas. In a nutshell, the software helps mechanics and workshops manage everything from booking in jobs to communicating with customers. BikeBiz sat down with Jake to talk more about what
Workshop offers, the problems it solves, and the future of bike repair.
Imagine I’m a busy bike mechanic, swamped with repairs and struggling to keep up with admin. Convince me why I should sign up for Bikebook. What’s in it for me? Most businesses without a streamlined system can easily get bogged down with admin, whether it’s keeping up with enquiries, talking customers through quotes, or generating accurate invoices. For bike repair businesses, revenue only comes from servicing bikes, so admin time is wasted time. The real cost to the business is the time lost that could have been spent fixing bikes. Our software is designed to work seamlessly in a workshop, helping you cut down the time spent managing enquiries, generating invoices, and explaining quotes to customers. That means you can get through more services and bring in more revenue.
Have you encountered any scepticism or resistance from mechanics who are used to traditional ways of doing things? How have you addressed those concerns?
Of course, a lot of businesses have been running traditional workshops, and in any scenario moving to a new system is
40 | March 2025
www.bikebiz.com
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