NEWS HUB Frog Bikes has been sold to Mike Ashley’s Frasers Group
AFTER falling into administration earlier this year, Sky News has reported that Mike Ashley’s Frasers Group has bought Frog Bikes for an undisclosed fee. Frog Bikes is not the first cycling brand the group has bought, with Evans Cycles also falling under the Frasers Group ownership in 2018. Frog Bikes was founded in 2013, by husband and wife Shelley and Jerry Lawson, in Pontypool, Wales. The news comes weeks after the brand let go the
to secure financial means to continue manufacturing within the UK. The brand said:
“It is, of course, disappointing that
majority of its employees. In an email sent to suppliers, Frog Bikes says the intellectual property and brand and bike stock have all been sold to a new owner, now identified as Frasers. Sadly, the brand has been unable
we were unable to find an investor to take on the factory and continue operations as they were. However, we are pleased to have found a buyer who sees value in the brand and intends to take it
forward.At this stage, we do not yet have full visibility of the plans or how Frog Bikes will be represented across different markets… ” ●
German bicycle industry launches open infrastructure initiative
Laka acquires VeloLife’s bike insurance business
LAKA announced the acquisition of assets from VeloLife, the specialist cycle insurance provider, marking Laka’s fourth acquisition in three years and the first public milestone in the active M&A pipeline that Laka signalled when it closed its £14.1 million Series B – which included a dedicated £6.5 million venture debt facility from HSBC Innovation Banking, secured specifically to fund strategic acquisitions.
The acquisition accelerates Laka’s
footprint in the UK bike dealer channel. A cornerstone of this growth is a partnership with EPOS provider Citrus Lime, which allows Laka to embed its insurance products directly into the retail workflow of hundreds of independent bike shops – deepening Laka’s B2B2C model at the point of sale. ●
AS bike leasing continues to grow across Europe, the German bicycle industry is introducing a neutral and standardised approach to service eligibility verification in workshop and service workflows. The initiative, called “Leasing-Check”,
was developed jointly by industry stakeholders to simplify fragmented service workflows between bicycle retailers, workshops and leasing providers. The system is intentionally designed as
neutral industry infrastructure rather than a commercial platform. Leasing-Check introduces a standardized, read-only verification layer that allows authorized
Zwift Acquires ROUVY
ZWIFT has completed the strategic acquisition of ROUVY, the real routes cycling app. The brand says this acquisition aims to accelerate growth in the indoor cycling category through strategic cooperation between the two companies. Zwift confirmed that Zwift Ready
smart trainers and Zwift Ride smart frames will work with ROUVY, unlocking new experiences within the ROUVY
software application and making it easier for new users to get started. Further updates are planned over the coming months. Both Zwift and ROUVY will continue to operate independently, with differentiated roadmaps and subscription packages. ●
retailers and workshops to check whether a leasing contract is active and which service entitlements, budgets or maintenance packages are currently valid.
The first production version of
Leasing-Check is scheduled to go live in September 2026. ●
Further information, technical background and project updates are available at: dibike. org/en/leasing–check
8 | June 2026
www.bikebiz.com
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