INTERVIEW
PHOTO: EUROBIKE FRANKFURT BY SILKE MAGINO
emphasis during trade days. We also refined the timing, scheduling, and overall rhythm of the event week.
You’ve mentioned the possibility of shifting the date for 2027. Is this a possibility? If not, what has prevented any potential shift to dates from happening sooner, and what are the hurdles if it were to happen now? Yes, we are openly discussing the question of the right timing together with the industry. Calendar positioning is extremely complex for an international event of this scale because it affects production cycles, international travel planning, other global industry events and venue logistics. What is important for us is to approach the topic openly and pragmatically. We are not interested in defending existing structures simply because they existed in the past. Just before going to print, the show announced it would be moving to 1-3 September 2027.
Now that you are a few years into the move to Frankfurt, and you are refining the show, what are the ‘unlocked’ opportunities that this location provides that we haven’t seen yet? How does the 2026 layout better utilise the specific strengths of the Frankfurt grounds for both B2B networking and the consumer experience? Frankfurt’s excellent international connectivity and infrastructure is a significant advantage for a global industry platform. In 2026, the more concentrated layout will enhance venue efficiency, improve orientation, and boost interaction among exhibitors, media, and trade visitors. Additionally, Frankfurt offers flexibility for future developments, allowing us to adapt formats and scale according to market needs.
Looking past the “transitional” year of 2026, there is speculation about whether the industry can support
14 | June 2026
two major international shows in Germany. What is your message to those who are questioning Eurobike’s long-term survival? The international bicycle industry benefits from various strong platforms, each offering unique strengths. Our focus is on delivering value, rather than comparisons. The support and commitment we are currently seeing from international brands, suppliers, and industry partners gives us confidence for the years ahead. Some companies are not only participating in 2026 but are actively contributing to the strategic development of Eurobike beyond 2027. As markets and trade show formats evolve, we adapt alongside the industry. Our responsibility is to ensure Eurobike remains internationally relevant, business-focused and valuable for the industry long term.
If we look at 2026 as the foundation for this ‘new era,’ what does a successful show look like to you? How are you measuring success? Success is not defined by a single number for me. A successful Eurobike 2026 means exhibitors leave Frankfurt feeling that the conversations were valuable and their participation made good business sense. It also indicates the presence of international decision-makers and a constructive atmosphere, showing that Eurobike is evolving with the market. Equally important is that exhibitors and visitors experience and understand the direction of Eurobike beyond 2026 - where the platform is heading, how the concept is evolving, and that they actively contribute feedback to help shape this next phase together with us. If exhibitors and visitors leave Frankfurt feeling optimistic, connected and commercially well-served, then 2026 will have been a success and a strong foundation for shaping the next phase of Eurobike together with the industry beyond 2026.●
www.bikebiz.com
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