INTERVIEW
accessibility can often be a challenge. The balancing act has been relatively straightforward. RHEON offers exceptional value for the level of performance they deliver, and with both companies being UK-based, we avoid many of the inherent costs and complexities that often come with working across multiple countries.
Protection gear often takes a beating. How have you addressed the sustainability of these products, both in terms of the materials used and the longevity of the garments themselves? Sustainability is inherently more complex for products that are designed to take a beating, so we approach the challenge from multiple angles. The first is longevity – we prioritise durable materials, and RHEON’s multi-impact-rated protection continues to perform time and time again. Repairability is another key consideration, and we design
Data driven design collections
our products with this in mind from the outset. Alongside this, responsible material sourcing is crucial to reducing overall impact. Wherever possible, we use recycled materials and actively test everything from material composition to microplastics shedding. Sustainability is an ever-evolving goal, and we’re continually looking for new opportunities to improve and reduce our impact.
For a shop owner, what are the advantages of stocking Madison’s protection and clothing ranges, as opposed to a standalone protection-only brand? There’s a real simplicity in the ordering and warranty process when working with a single, integrated brand rather than multiple standalone suppliers. Just as importantly, our products are designed to work seamlessly together, so you can be confident that knee pads sit comfortably under our trousers, and elbow pads layer easily beneath our jerseys and jackets.
Sizing consistency is another key advantage – if you’re a Medium in one of our products, you can trust that a Medium will fit consistently across the rest of the range. To further reinforce confidence in our range, all Madison products are backed by a lifetime warranty, along with a no-quibble 30-day money-back guarantee, ensuring complete peace of mind from purchase through to long-term use.
Impact test 42 | June 2026
Does this official launch with RHEON™ signal the start of a wider “protection ecosystem” for Madison? Might we see this technology transition into other categories like back protection or even youth-specific gear? We’re constantly working on new product lines, and protection is no exception. While it’s still too early to share specific details, what we can say is that we’re exploring the potential of RHEON well beyond traditional protection. There’s plenty more to come, so watch this space. ●
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