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INTERVIEW


Philipp Ferger, CEO of Fairnamic


Fairnamic CEO on the Future of Eurobike


We discuss the changes, updates and future of Eurobike with Philipp Ferger, CEO of Fairnamic. He outlines the “must-haves” for success, stressing that simply providing


exhibition space is no longer sufficient. The show is being redesigned with structured touchpoints, matchmaking, and curated networking to ensure valuable, efficient business opportunities for attendees with limited time and specific goals.


Philipp, since taking over in January, you’ve hit the ground running with the creation of the new Advisory Board. This has been described as a “strategic turning point” for the show. What has been the most refreshing or surprising piece of positive feedback you’ve received from the industry during the initial “listening phase”? One of the most encouraging things for me was how openly and constructively the industry engaged with us. Despite differing expectations, there is a shared belief in the need for an international platform for face-to-face meetings and idea exchanges. I valued honesty during the listening phase, where


12 | June 2026


many direct yet solution-oriented conversations took place. People are invested in Eurobike’s success for the industry’s benefit. The Advisory Board plays a key role in fostering continuous dialogue, ensuring that we shape Eurobike’s future together with the market. What is especially encouraging is that this dialogue is


already translating into concrete commitment. Many key players are actively supporting the transition process and helping us shape the next phase of Eurobike beyond 2026.


You’ve already presided over some significant structural www.bikebiz.com


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