Porsche shuts down Porsche eBike Performance GmbH NEWS HUB
PORSCHE EBIKE PERFORMANCE GMBH will be discontinued following the planned sale of Porsche AG’s stakes in Bugatti Rimac and the Rimac Group, Dr. Ing. h.c. F.
The subsidiaries Cellforce Group GmbH, based in Kirchentellinsfurt, Porsche eBike Performance GmbH, based in Ottobrunn, and Cetitec GmbH, based in Pforzheim, are to be discontinued, according to a release from Porsche. In total, more than 500 employees are affected. Dr. Michael Leiters, Chairman of the
Executive Board of Porsche says: “We must refocus on our core business. This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries.” Porsche eBike Performance
GmbH was established to develop high-performance e-bike drive systems and market them worldwide. Due to fundamentally changed market conditions for e-bike drive systems, the activities of the joint venture will be discontinued. ●
BMC Reappoints ZyroFisher as UK & Ireland Distributor
BMC Switzerland has announced the reappointment of ZyroFisher as its official distributor for the UK and Ireland. This renewed partnership aims to
Factor announces direct management of UK distribution
FACTOR has announced that distribution of Factor Bikes and Black Inc in the United Kingdom will now be managed directly by the global business, following a decision by John Bailey to focus on the dealer direct experience so well established and respected by many who have been to Vires Velo. For UK retailers and partners, the change signals a more direct relationship with Factor and a renewed focus on service, availability, and market support. ●
UK Sales Manager: Hayden Daniells –
hayden@factorbikes.com
strengthen BMC’s presence in these markets by leveraging ZyroFisher’s extensive dealer network and market expertise. As part of the agreement, BMC will implement a broad price adjustment to better align with local market conditions and rider needs. The collaboration is expected to enhance dealer engagement, improve product
availability, and ensure faster delivery times by storing inventory locally in the UK.●
For more information, retailers are encouraged to contact their ZyroFisher account manager or email
salesteam@zyrofisher.co.uk.
Gogeta cuts Cycle to Work Retailer Fees to 0%
CyCle-to-work provider Gogeta has announced it is eliminating retailer fees. According to the brand, this move makes Gogeta the first scheme in the UK to charge retailers nothing to accept cycle-to-work vouchers. Gogeta’s message to the trade is simple: “Back the scheme that backs you. Twenty years of unfair fees. Changed one conversation at a time.”
Gogeta is calling on retailers to sign up, promote Gogeta on their website and on the shop floor. ●
Find out more at
www.gogeta.com/ gogeta-cycle-to-work-scheme/
www.bikebiz.com
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