APPOINTMENTS
Got an appointment you’d like to share? Please send details to:
richard.setters@
biz-media.co.uk
Niki Burnley Niki Burnley, Adaptive DCS
Adaptive DCS is continuing its growth trajectory with the appointment of Niki Burnley as area manager for Central (South) England and South Wales. A seasoned professional with more than 30 years of experience in the bicycle industry, Burnley takes expertise in sales, business development, and operations, along with an understanding of the IBD market. Reuniting with Adaptive’s co-owners
after working together in previous roles, Burnley will oversee sales for Adaptive’s portfolio of cycling brands, including 3T, Limar, UDOG, Repente, NS Bikes, and Rondo. Her strong industry connections
and proven ability to foster customer relationships will play a vital role in driving growth and expanding the company’s footprint in the region. Speaking on the appointment, Dale
Vanderplank, director and co-owner of Adaptive DCS, said: “We’re thrilled to welcome Niki to the team and to be working with her again. “Her wealth of experience, combined
with her unparalleled customer relation- ships, makes her the perfect fit to man- age Adaptive’s growing customer base in the area.”
34 | January 2025
Bob Hoogerbrugge Bob Hoogerbrugge, Oneway Bike
Oneway Bike has appointed Bob Hoogerbrugge as its new brand manager. Hoogerbrugge is no stranger to the company, having started in 2021 in the workshop, then moving to the warranty and aftersales department. He will combine a passion for cycling
and outdoor sports, with a strong understanding of the Oneway business, working with brand partners old and new to further develop and strengthen relationships. As brand manager, Hoogerbrugge will coordinate the brand strategies of these labels within the company. To ensure each brand gets the attention it deserves, he will work closely with the marketing and sales teams as well as the brand partners. A key focus will be on strengthening the connection between the brands and Oneway, both internally and with dealers. Hoogerbrugge has been actively involved in mountain biking since 2015. Building on his outdoor sports
training, he has given mountain biking clinics, including at Outdoor Valley in Bergschenhoek, The Netherlands. Outdoor Valley has been a longstanding
partner of Oneway Bike, and through this collaboration, Hoogerbrugge found his way to the company.
Sean Igoe
Sean Igoe, Destination Sport Experiences
Sports travel business Destination Sport Experiences has announced the appointment of Sean Igoe as its new head of commercial partnerships, as they continue to expand their presence in the world of cycling and endurance sports. “I am delighted to be working with such great brands as Destination Sport Experiences and Sportive Breaks,” said Igoe. It’s also a pleasure to be collaborating with managing director Brendan Fox, whom I have known for many years. There is a significant opportunity here for cycling and running brands to engage with their target market in a unique way, whether through brand building, sampling, training camps, corporate hospitality, or charity events.” With a career spanning leadership roles
at Future, TimeInc, and Dennis, Igoe has played a part in the development of BikeRadar, Cycling Weekly, and Cyclist. He takes a wealth of experience in commercial leadership, with an understanding of the cycling industry and a track record of fostering brand partnerships. Igoe’s appointment is perfectly timed to support the Destination Sport Experience brands, and its expanding business portfolio.
www.bikebiz.com
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