ICEBIKE PREVIEW
Calvin Jones will be in residence at the Park Tool stand to offer advice at both shows
provide a great venue, atmosphere and backdrop to iceBike*. First and foremost, they are really easy to get to and well serviced by public transport too. They are sports venues after all and ease of access for visitors is vital to them. The Manchester Velodrome is the home of British Cycling and it was great to see future Paris Olympic medalists training whilst the show was in full swing and to be able to have a guided tour of the facility was an extra bonus. The London velodrome is equally iconic from the London 2012 Olympic Games where such fantastic results for Team GB were achieved. It’s also great to be able to offer customers the chance to ride these velodromes whilst at iceBike*. The velodromes are also nice and warm which wasn’t the case when we held the 2023 show at Tobacco Dock in Wapping. It is a fantastic historical venue but when it snows it is not ideal with all the outdoor spaces! Lesson learnt!
Can you give us an overview of the updates for 2025 and what we can expect? iceBike* 2025 sees another massive step up in the quality of the brand booths and displays. We have dialled our logistics and we are able to achieve so much more in a relatively short amount of time for set up than we managed back in 2023.
www.bikebiz.com When we held iceBike* at the arena in Milton Keynes, set
up took several days. With the two-venue format we have one day to set up. It takes a great deal of planning, organisation and management to make it all happen in a day but we are mastering it! For 2025 we aim to have the Milton Keynes arena quality of brand booths that everyone loved and came to expect from iceBike*. We take on board all the customer feedback from our post- show surveys and apply that to the next show and this way we continuously improve and provide our customers with the best possible show experience. For 2025 we will also seamlessly integrate our evening
entertainment within the show venue, so no need to leave and go somewhere else. Instead, you can transition from work to social with a cocktail in hand from a fun list of signature cocktails based on our brand portfolio in our specially built bar area. All will be clear when you come!
Are there any brand or product highlights you can tell us a bit about? We are launching a new and significant brand for the specialist retailers at iceBike* 2025. It will be announced early in the New Year.
January 2025 | 11
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