SRAM Technical University Housed in the same facility at ZyroFisher is the SRAM Technical University, or STU for short. STU is a SRAM-supported worldwide initiative with locations in Colorado Springs and Indianapolis in the USA, Schweinfurt, Germany, Nijkerk, Netherlands, Chambery, France, Melbourne, Australia, and of course, Darlington, UK. The UK site is led by Toby Hockley, and is dedicated
to empowering bicycle retailers and their staff with the knowledge and skills to service and talk to SRAM products within the market.
Comprehensive programmes combine online and in- person training, offering a learning experience that equips participants with expertise in SRAM products, including features, benefits, installation, maintenance, and repair. “The addition of the SRAM Technical University means that SRAM are more tapped into the dealer network than ever before,” explains Davidson.
“Offering a range of courses [is] giving our dealers the opportunity to introduce additional revenue generating services to their businesses.” STU Online introduces an avenue of communication for
bicycle retailers and their staff who want to learn more at their own pace and on their schedule without the need to travel.
20 | January 2025
The education ranges from product introductions to the how and why behind the brand’s technologies, and a deep dive look at how these products function. There are webinars for MTB, Road and Gravel products, including: Sag Set Up , Flight Attendant, Transmission Set Up, Maven Deep Dive, 50 Hour Fork and Shock servicing, Drop Bar brake bleeding, AXS Component Compatibility, Front Mech Set Up, XPLR Overview, and a lot more. Retailers and mechanics can further their knowledge from
STU Online with immersive, hands-on in-person experiences at the fully-equipped site. Currently, Hockley offers a Suspension Service Introduction Course, as well as a Service 101 for mechanics with at least one year of experience, and a Service 202 for those who have either completed 101 or are currently basic suspension services.
There is also the opportunity to create bespoke courses and webinars and anyone looking to consider this as an option should get in touch with Hockley directly.
For more information about SRAM, retailers should contact their ZyroFisher account manager
To learn more about the SRAM Technical University, email:
thockley@sram.com
www.bikebiz.com
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