DISTRIBUTOR


Giro KAI Niewiadoma, Tour de Femmes


‘OUR NEW HIRES BRING WITH THEM A DEEP KNOWLEDGE AND UNDERSTANDING OF ROAD AND GRAVEL CYCLING’


We’ve recently opened a new UK based 5,000m/2 warehouse that is managed for us by a worldwide leader in third-party logistics. We also have our permanent showroom that’s located just outside of Gloucester where we have the complete Giro, Bell and Fox ranges on display.


At key times throughout the year we have a steady stream of dealers visiting, viewing the next season’s ranges and placing forward orders.


So with no distributor you ‘are the brand’? Absolutely. We are the brand. We’ll be bringing the complete Giro and Bell ranges. For Bell that is helmets, and for Giro that is everything from helmets, to shoes and apparel. As a group we now have three helmet brands which could be confusing, but each brand has a unique offering and identity that appeals to certain shops, and sections of the market and their buying habits.


What’s coming up over the next few months? Our team will be out on the road visiting stores as we look to create our Bell and Giro network. We already have a strong and established Fox network across the UK and Ireland. The team will be building and segmenting this in the coming months, alongside expanded community initiatives and events designed to celebrate and support the UK cycling communities and retailers. 


24 | January 2025 www.bikebiz.com


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