BIKEBIZ AWARDS
Long distance cycling route West Kernow Way launched last September
possibly can and give us huge support. Finally thank you BikeBiz for hosting these awards and for producing such a great trade publication, which is rightly recognised around the globe.” The Best Retailer Services winner was Cyclescheme, who described winning the award as “an honour”. “At Cyclescheme, our mission is to create more cyclists – something that is only possible with the support of our retail partner network,” said a statement. “We are incredibly proud to be recognised for our commitment to and investment in our retailer partners. Whilst the industry has been overjoyed with the increased focus on cycling – it’s not been without its challenges. At Cyclescheme, we have worked tirelessly to recognise and respond to the needs of our retailer partners during this time and beyond. “This includes reconfiguring our commercial model to positively benefit local bike shops, introducing a new partnership with Citrus-Lime, and enhancing our retailer support with an improved business portal, new Knowledge Base and a dedicated retailer support team. “We have also welcomed 210 new retailers to our network
over the past 12 months and provided training, guidance and free POS to enable them to secure sales via Cyclescheme.” P&A Distributor of the Year was awarded to Silverfish
UK, whose range of P&A brands includes Fox, Michelin, Knog and Race Face. The award is “an awesome result for Silverfish”, said managing director Darren Mabbott. “The whole team has contributed to this success; the staff at HQ in Saltash, the Fox Service Centre crew at Risca and everybody out in the field. It’s been a huge effort and fantastic recognition of what we’ve achieved together. “A massive thank you to everyone who voted and for your continued support. Here’s to an even better 2022… now we’re off to celebrate!”
8 | January 2022
Silverfish UK’s Tayah Williams, BikeBiz Woman of the Year
BikeBiz Woman of the Year was awarded to Silverfish UK’s Tayah Williams, who said she was “delighted” to have won the award. “This is a huge achievement for me and a fantastic way to end another challenging year for the industry. Thank you so much to everyone that voted, to our customers for their continued support and to the awesome team at Silverfish,” Williams said. “The BikeBiz Woman of the Year award is thoroughly
deserved recognition for Tayah,” added Mabbott. “We couldn’t be prouder to have her in our team and would like to thank her for all the amazing work she does for us and our customers.”
www.bikebiz.com
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