Josh Charteris and Lee Flanaghan, Forme Bikes
Forme Bikes has appointed Josh Charteris to head of product development and Lee Flanaghan to head of brand and communications. The appointments are part of a drive by the brand to expand and improve its product range, as well as increase its brand awareness
amongst consumers and further strengthen its marketing support for independent bike dealers. Forme Bikes director Adam Biggs said: “Josh and Lee
represent a milestone marker in the ongoing development of both Forme and Moore Large and will be bolstered further with additional senior appointments in the coming weeks. “Their knowledge and experience, combined with a
Lee Flanaghan (left) and Josh Charteris
Miles Baker Clarke, Ben Atkinson and Jack Mayorcas, Fusion Media
strong supporting team will further accelerate our brand growth in the coming years and enable us to achieve our UK and international aspirations via our dealer network.” n
(From left) Miles Baker Clarke, Ben Atkinson, Jack Mayorcas
Cycling communications agency Fusion Media has appointed Miles Baker Clarke as its new head of special projects. Baker Clarke joins the London-based PR firm from his role as commercial marketing manager at road cycling magazine Rouleur. Fusion also announced promotions for two existing
team members, as Ben Atkinson steps up to account director, while Jack Mayorcas takes on a new role as junior account manager. Baker Clarke, who joins the agency to help grow content and marketing output, said: “By working more closely with our clients across content, events, digital marketing and PR, we can add immense value and unlock our specialist knowledge in cycling and active lifestyles. It’s an incredibly exciting time to be in cycling and Fusion has been leading the way in taking cycling - both as sport and transport - to new audiences.” Wiesia Kuczaj, head of agency at Fusion Media, said: “Miles
makes a fantastic addition to the Fusion team. Miles is well- known and well-liked in our industry and so we’re really pleased to bring him onboard to bolster our growing team. Clients are turning to us to help solve some exciting challenges and having Miles’ experience, diligence and creativity will be immensely valuable.” n
Joe McArdle, BikeExchange
BikeExchange has appointed former Amazon executive Joe McArdle as its global head of seller and merchant success, to assist sellers and merchants find the right product mix and maximise their sales on the website. McArdle, who has held a variety of key operational roles at Amazon in Australia and the UK across online sales, stock and supply chain together with go-to-market strategies, will lead
BikeExchange’s seller and merchant success team and oversee the group’s operations globally. He said: “I am delighted to be joining BikeExchange at an important time of its transformation into the world’s leading bike marketplace. The potential for BikeExchange in attracting more high-quality sellers and buyers to drive more transactions is immense. I’m looking forward to working with the team globally and collaborating across all functions to help fuel BikeExchange’s ultimate purpose to make it easy for customers to buy and sell all things bike.” McArdle will be working closely with BikeExchange’s chief sales and partnerships officer Sam Salter, global head of technology operations Ryan McMillan and chief customer officer Rebecca Boxall, who were all appointed to the company last year. n
www.bikebiz.com
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