5 44 | January 2022


minutes with...


This month, BikeBiz sits down with Andy Griffiths, founder of touch-up paint company G-Paint


Can you give us a little background on G-Paint? G-Paint is a family run business based in rural Norfolk. The story began about eight years ago when my previous business, Golf Irons UK, a golf club refurbishment company, produced the paint for in-filling the graphics for all types of golf club, offering bespoke colours and finishes. With a growing number of golfers wanting to do their


own customisation, we started to sell the colours online, but very soon with the high demand for the individual paints, it became evident that this could be a great business opportunity. So, in 2019 we looked at how to capitalise on this discerning market with targeted branding, packaging and a new website, and of course a new name: G-Paint. In case you were wondering, the ‘G’ comes from Griffiths - my surname!


What area of the market does G-Paint target? Well, anybody who cares about the appearance of their bike, from the avid road rider, the hipster on his fixie, the no-holds barred downhill rider, to the parent maintaining their child’s lightweight bike


www.bikebiz.com


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