BIKEBIZ AWARDS
manager Lee Williams. “Additionally, with us being a cooperative company, it means that the huge team effort and relentless hours committed to the success of the business is rewarded by winning awards like this. Obviously in these challenging times in the cycling industry it definitely hasn’t come easy and it’s been super stressful ensuring that we were consistently supplying the market, our dealers, our partners, during the Covid boom. “Honestly looking back over the past
The Lezyne USA team
Cycling UK won the Cycle Advocacy Award, sponsored by Bikesy. Last month, the charity welcomed the Government’s latest amendments to the Highway Code that were presented to MPs and Lords in Parliament, including the introduction of a hierarchy of road users. “When you campaign to improve cycling conditions in the
UK, you have to be in it for the long haul, so it’s fantastic to see Cycling UK’s work recognised by the industry and the wider cycling public when so much of what we do is outside of the public eye,” said chief executive Sarah Mitchell. “We’ve been plugging away in the halls of
Westminster seeking to make changes to the Highway Code for the past 14 years. Now in December we’re just a little more than a month from seeing the fruits of those labours. “At the same time, our off-road campaigning
through the West Kernow Way has opened up a brand new bikepacking route to inspire today’s gravel bike enthusiasts. Both will help us in our goal to get millions more cycling, and I’d like to thank BikeBiz, the voters and everyone who showed their support for our work.” Bike Brand of the Year went to Orbea.
“Obviously, we are over the moon being awarded Brand of the Year as we really do believe in the products we are putting on the market and this recognition just cements that others agree,” said UK and IE marketing
three to five years, the monumental effort the entire team has had to make in order for us to be in this position right now is truly remarkable, as before the Covid boom we were already underway
with massive production/factory changes to meet the demand from substantial natural growth too. It does get said a lot, but the reality is everyone at the company has been superhuman in their work ethic and we are truly humbled to get this award!” Lezyne won P&A Brand of the Year, an accolade it also
received back in 2014 and 2012. “It’s an incredible honor to receive the BikeBiz P&A award once again,” said Dillon Clapp, Lezyne worldwide marketing manager. “We work tirelessly to design, develop, and manufacture the finest cycling accessories out there. This award not only
Best Independent Bike Dealer A Different Gear
10 | January 2022
www.bikebiz.com
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