PREVIEW
We will be producing more professionally shot and engaging video content, with a better range of promotions and incentives released throughout the month. We have worked hard to make retailer access better and have also linked it directly into our B2B platform so the ordering process will be much simpler. We will put offer codes into some videos so they are much
more visible and include a comment functionality on certain pages to help instigate more conversation. Obviously, the big change is that the show will run for four weeks instead of four days.
What are the advantages to it taking place over a month? Some of the feedback we had from dealers was that they were simply too busy while the show was running last year. We really sympathise with this as it is difficult to find a spare few hours to browse all the content and offers while trying to run a business. We therefore have extended it to give busy business
owners and shop staff more opportunity to explore the website in their own time.
What aspect of the show are you looking forward to the most?
The most exciting aspect of this year’s digiBike is definitely the extra effort we are putting into our informative video content so we are looking forward to seeing the reaction to that. By adding comment functionality to some of the pages, we also hope that it will encourage more conversation and real-time feedback. As mentioned already, the conversations that happen at iceBike are what makes it such a great show,
8 | February 2022
so if we can replicate that even just a little bit, we will be very happy. It will also be great to see how much impact extending the show will have and we really hope it makes it easier for dealers to log-in, see what’s new and take advantage of the offers. We are running a ‘Dear Dom’ feature at the show this
year, where dealers can ask me anything they like and I will answer as many questions as possible on camera. We have already had lots of great questions submitted and think it is a great way to engage with the industry – the full video will be exclusively available to watch for digiBike attendees.
How might this year’s show influence your plans for future years? That is quite a difficult question to answer right now but after every iceBike or digiBike, we ask visitors and dealers for feedback. It is so important to listen to what people did and did not like, so we can improve and make it a better experience for everybody. We do believe in the digiBike format however, so it will continue to exist for product launches that require a bigger focus. The most important thing for now is that we work hard to provide a great exhibition for our dealers and we really hope that they enjoy this year’s digiBike. Finally, we have plans to organise face-to-face retailer
events later in the year but of course this will be Covid- permitting and at a time where we can all be as relaxed and happy as possible.
Sign up now at
www.digibike.co.uk ■
www.bikebiz.com
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