5
www.bikebiz.com
minutes with...
BikeBiz hears from MiRider sales director Matthew Higginson about how the company has grown in the last six months
We spoke to you in mid-2021, how did the second half of the year progress for MiRiDER? The year progressed strongly for us, ultimately achieving the ambitious forecasts we had set. There were many drivers for the growth that we experienced, the main ones being continual stock availability and the strengthening and attraction to the brand. Other factors were a clean sweep of glowing industry and tech reviews, strong social media campaigns plus continual investment in new accessories and special editions. All combined, this saw an influx of new dealers to our network, which now totals over 100.
You recently moved into a new facility in Wigan, how has this impacted your business? The new facility has allowed us to structure the business efficiently and more importantly enable the ability to up-scale storage and production as required for 2022 and beyond.
Having the showroom and test track features in the same building allows us to host new dealers as an introduction to the brand, for technician training or new product open days. Having our sales and customer service team under the same roof means communication is efficient and helps to keep customer service levels extremely high.
February 2022 | 45
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