PREVIEW
Covid forces return of digiBike over iceBike again for 2022
digiBike is returning with a whole month of content from Monday 21st February to Friday 18th March. Dominic Langan, CEO at Madison and Sportline, outlines what we can expect from the online show
Tell us a little about digiBike 2022 and what dealers can expect from it. With digiBike we try to replicate as much of the traditional iceBike trade show as possible and give dealers an opportunity to learn all about our brands on a deeper level. As usual, many of our brands will be exhibiting new products and offering insights and information that you would not normally get access to. We always have exclusive offers available to digiBike
attendees which is a great reason to attend, but it really is a unique opportunity to learn as well. When you walked around iceBike, one of the best parts about the show was hearing all the excellent conversions being had at brand booths. While it is a shame that we won’t have that again this year, the video content that we have
www.bikebiz.com
created will hopefully get visitors inspired and excited about what our brands are up to in 2022. Brand managers and sales agents are all available to chat to afterwards, and there will be comment sections throughout the website. Education, and an opportunity to learn and improve
together, is a huge focus of digiBike. We will have a number of seminars for dealers to watch from industry experts like Shimano, Park Tool and more. Keep an eye on the website for updates on these.
How will it be different to last year’s online show? We listened carefully to feedback from dealers and suppliers after last year’s digiBike show and while it was largely positive, there are a number of things we are doing to make it even better for 2022.
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