BIKEBIZ AWARDS
BikeBiz Awards 2021: The P&A winners
BikeBiz catches up with Silverfish and Lezyne, winners of the P&A awards, to talk 2021’s successes and challenges, and what we can expect from the year ahead
P&A Distributor of the Year Silverfish was appointed UK and Ireland distributor for Peaty’s at the end of 2020
P&A Brand of the Year Lezyne’s hand pumps have had a strong year, with the small Pocket Drive pumps selling ‘very well’
‘The business is in great shape with strong sales and an ever-improving roster of brands and products’ Darren Mabbott, founder, Silverfish UK – winner of P&A Distributor of the Year
How was 2021 for Silverfish UK, what challenges and successes did you see? It’s been another rollercoaster year. Fortunately, riding bikes remains a positive force amongst all the madness. If trading during a pandemic wasn’t enough, at the beginning of July Silverfish was affected by a massive global ransomware attack. Thank you to all our customers’ support and patience whilst we recovered and came back fighting.
www.bikebiz.com
Supply and shipping remain a real challenge but we and our customers are learning to adapt and navigate our way through this. One of the ways we have done this is by investing in powerful analytic software from Phocas, which is allowing us to access simple to use insights into sales data and trends, all of which we can now share with our customers to help them understand their own customer’s behaviour, and to buy better and smarter.
February 2022 | 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
